Sigma Brushes Are the Most Affordable Pro Makeup Brushes You Can Find

  • <p>Latinas and Latinos are big players in the beauty game, whether it be via social influence, beauty brands, makeup artistry, and consumerism. After all, the <a href="https://www.goodhousekeeping.com/life/a33806428/what-latinx-means/" rel="nofollow noopener" target="_blank" data-ylk="slk:Latinx" class="link rapid-noclick-resp">Latinx</a> community makes up the nation's <a href="https://www.pewresearch.org/fact-tank/2020/07/07/u-s-hispanic-population-surpassed-60-million-in-2019-but-growth-has-slowed/" rel="nofollow noopener" target="_blank" data-ylk="slk:second largest ethnic group" class="link rapid-noclick-resp">second largest ethnic group</a>.</p><p>Below you'll find <strong>15 Latinx-owned haircare and makeup brands</strong> recommended by our own Beauty experts and editors at <em>Good Housekeeping, </em>along with top-rated products vetted by rave reviews. You might even be surprised to see some brands you didn't even know were Latinx-owned (the name <a href="https://www.goodhousekeeping.com/institute/a21898/beauty-blender-review/" rel="nofollow noopener" target="_blank" data-ylk="slk:BeautyBlender" class="link rapid-noclick-resp">BeautyBlender</a> might ring a bell). Keep on reading to learn about some <a href="https://www.goodhousekeeping.com/beauty/anti-aging/g28135730/best-skincare-products/" rel="nofollow noopener" target="_blank" data-ylk="slk:stellar skincare products" class="link rapid-noclick-resp">stellar skincare products</a> to <a href="https://www.goodhousekeeping.com/beauty/hair/g3626/best-hair-moisturizers/" rel="nofollow noopener" target="_blank" data-ylk="slk:moisturizing haircare" class="link rapid-noclick-resp">moisturizing haircare</a> brands to add to your beauty collection.</p>
    1/16

    Sigma Brushes Are the Most Affordable Pro Makeup Brushes You Can Find

    Latinas and Latinos are big players in the beauty game, whether it be via social influence, beauty brands, makeup artistry, and consumerism. After all, the Latinx community makes up the nation's second largest ethnic group.

    Below you'll find 15 Latinx-owned haircare and makeup brands recommended by our own Beauty experts and editors at Good Housekeeping, along with top-rated products vetted by rave reviews. You might even be surprised to see some brands you didn't even know were Latinx-owned (the name BeautyBlender might ring a bell). Keep on reading to learn about some stellar skincare products to moisturizing haircare brands to add to your beauty collection.

  • <p><strong>Pinkness</strong></p><p>pinkness.co</p><p><strong>$30.00</strong></p><p><a href="https://pinkness.co/products/foreverflawless-beauty-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p>
    2/16

    1) Forever Flawless Beauty Oil

    Pinkness

    pinkness.co

    $30.00

    Shop Now

  • <p><strong>Lights Lacquer</strong></p><p>lightslacquer.com</p><p><strong>$9.50</strong></p><p><a href="https://lightslacquer.com/collections/best-sellers/products/alexandrite" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Lights Lacquer is a <strong>vegan, cruelty-free nail polish</strong> brand byYouTuber Kathleen Fuentes A.K.A. KathleenLights. The 28-year-old <a href="https://www.refinery29.com/en-us/2019/11/8723700/kathleen-lights-lights-lacquer-launch-interview" rel="nofollow noopener" target="_blank" data-ylk="slk:paid homage to her Cuban roots" class="link rapid-noclick-resp">paid homage to her Cuban roots</a> in her first collection, GRL PWR, with the color "<a href="https://lightslacquer.com/collections/collections/products/bundle" rel="nofollow noopener" target="_blank" data-ylk="slk:Jefa" class="link rapid-noclick-resp">Jefa</a>" or "female boss" in English. The brand's best sellers offer unique shades that you won't spot of anyone else's hands.</p>
    3/16

    2) Alexandrite

    Lights Lacquer

    lightslacquer.com

    $9.50

    Shop Now

    Lights Lacquer is a vegan, cruelty-free nail polish brand byYouTuber Kathleen Fuentes A.K.A. KathleenLights. The 28-year-old paid homage to her Cuban roots in her first collection, GRL PWR, with the color "Jefa" or "female boss" in English. The brand's best sellers offer unique shades that you won't spot of anyone else's hands.

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  • <p><strong>Reina Rebelde</strong></p><p>reinarebelde.com</p><p><strong>$10.00</strong></p><p><a href="https://reinarebelde.com/products/bold-lip-color-stick-brava" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Regina Merson was enchanted by makeup as a child watching her mother get ready for a night out. Equal parts bold and glam, Reina Rebelde was launched in 2016 for Latinas by Latinas. Their award-winning Bold Lip Color Stick in the shade Brava is <strong>a full-coverage red with a satin finish</strong> perfect for a multitude of skin tones.</p>
    4/16

    3) Bold Lip Color Stick in Brava

    Reina Rebelde

    reinarebelde.com

    $10.00

    Shop Now

    Regina Merson was enchanted by makeup as a child watching her mother get ready for a night out. Equal parts bold and glam, Reina Rebelde was launched in 2016 for Latinas by Latinas. Their award-winning Bold Lip Color Stick in the shade Brava is a full-coverage red with a satin finish perfect for a multitude of skin tones.

  • <p><strong>Honey Baby Naturals</strong></p><p>honeybabynaturals.com</p><p><strong>$12.99</strong></p><p><a href="https://www.honeybabynaturals.com/product-page/mama-s-magic-moringa-honey-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Inspired after her three children's curly hair textures, Aisha Ceballos-Crump uses honey as the foundation of her products aimed towards other moms. This multipurpose dry oil is quick absorbing and it can be put on hair to nourish it or illuminate dull skin with long-lasting moisture.</p>
    5/16

    4) Mama’s Magic Moringa & Honey Oil

    Honey Baby Naturals

    honeybabynaturals.com

    $12.99

    Shop Now

    Inspired after her three children's curly hair textures, Aisha Ceballos-Crump uses honey as the foundation of her products aimed towards other moms. This multipurpose dry oil is quick absorbing and it can be put on hair to nourish it or illuminate dull skin with long-lasting moisture.

  • <p><strong>Bomba Curls</strong></p><p>bombacurls.com</p><p><strong>$22.00</strong></p><p><a href="https://bombacurls.com/collections/all-products-excluding-route/products/dominican-forbidden-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Afro-Dominican Lulu Cordero incorporates coffee seed oil and castor oil to promote hair growth. Choose to moisturize your scalp and hair after taking a shower or use it as a smoothing hair serum on a day-to-day basis. If you're in the need of extra nourishment, you can also apply on your body for the ultimate glow.</p>
    6/16

    5) Dominican Forbidden Oil

    Bomba Curls

    bombacurls.com

    $22.00

    Shop Now

    Afro-Dominican Lulu Cordero incorporates coffee seed oil and castor oil to promote hair growth. Choose to moisturize your scalp and hair after taking a shower or use it as a smoothing hair serum on a day-to-day basis. If you're in the need of extra nourishment, you can also apply on your body for the ultimate glow.

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  • <p><strong>beautyblender</strong></p><p>sephora.com</p><p><strong>$20.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fbeautyblender-P228913&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>The beloved <a href="https://www.goodhousekeeping.com/beauty-products/a25629388/how-to-clean-beauty-blender/" rel="nofollow noopener" target="_blank" data-ylk="slk:makeup sponge" class="link rapid-noclick-resp">makeup sponge</a> used by teens, celebrities, and makeup artists alike was created by Rea Ann Silva, a Latina makeup artist herself. The idea came to her while she was working the set of <em>Girlfriends</em> and found that using wet sponges <strong>created a smoother finish</strong> during clients' touchup sessions.</p>
    7/16

    6) The Original BeautyBlender Makeup Sponge

    beautyblender

    sephora.com

    $20.00

    Shop Now

    The beloved makeup sponge used by teens, celebrities, and makeup artists alike was created by Rea Ann Silva, a Latina makeup artist herself. The idea came to her while she was working the set of Girlfriends and found that using wet sponges created a smoother finish during clients' touchup sessions.

  • <p><strong>Sigma Beauty</strong></p><p>amazon.com</p><p><strong>$25.00</strong></p><p><a href="https://www.amazon.com/dp/B005OZXHEW?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10055.g.33966757%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Sigma Beauty brushes were one of the first brands to introduce and popularize professional makeup tools to everyday consumers. In our Lab test for <a href="https://www.goodhousekeeping.com/beauty/g3421/best-makeup-brushes/" rel="nofollow noopener" target="_blank" data-ylk="slk:best makeup brushes" class="link rapid-noclick-resp">best makeup brushes</a>, <strong>testers raved about how soft this blush brush felt </strong>against the skin.</p>
    8/16

    7) F10 Powder Blush Brush

    Sigma Beauty

    amazon.com

    $25.00

    Shop Now

    Sigma Beauty brushes were one of the first brands to introduce and popularize professional makeup tools to everyday consumers. In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin.

  • <p><strong>Tata Harper</strong></p><p>sephora.com</p><p><strong>$55.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fregenerating-cleanser-P379710&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Tata Harper is yet another big-name brand that dominates the skincare industry, and it was founded by Tata and Henry Harper who are both originally from Barranquilla, Colombia. This face wash is one of their best-sellers, claiming to <strong>combat dull, uneven, and congested skin.</strong></p><p><strong>RELATED:</strong> <a href="https://www.goodhousekeeping.com/beauty/anti-aging/g32334329/best-face-masks/" rel="nofollow noopener" target="_blank" data-ylk="slk:25 Best Face Masks for Every Skin Type" class="link rapid-noclick-resp">25 Best Face Masks for Every Skin Type</a></p>
    9/16

    8) Regenerating Exfoliating Cleanser

    Tata Harper

    sephora.com

    $55.00

    Shop Now

    Tata Harper is yet another big-name brand that dominates the skincare industry, and it was founded by Tata and Henry Harper who are both originally from Barranquilla, Colombia. This face wash is one of their best-sellers, claiming to combat dull, uneven, and congested skin.

    RELATED: 25 Best Face Masks for Every Skin Type

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  • <p><strong>Honest Beauty</strong></p><p>ulta.com</p><p><strong>$17.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2F2-in-1-extreme-length-mascara-lash-primer%3FproductId%3Dpimprod2015071&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Movie star-turned-entrepreneur Jessica Alba is a proud third-generation Mexican-American. She launched Honest Company in 2011 and has released top-performing baby products, skincare, and makeup ever since. The primer in this mascara <strong>helps your mascara stay on all day.</strong></p>
    10/16

    9) 2-in-1 Extreme Length Mascara + Lash Primer

    Honest Beauty

    ulta.com

    $17.00

    Shop Now

    Movie star-turned-entrepreneur Jessica Alba is a proud third-generation Mexican-American. She launched Honest Company in 2011 and has released top-performing baby products, skincare, and makeup ever since. The primer in this mascara helps your mascara stay on all day.

  • <p><strong>orlando pita play</strong></p><p>orlandopitaplay.com</p><p><strong>$24.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Forlandopitaplay.com%2Fproducts%2Fwell-behaved&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Orlando Pita is a Cuban celebrity hairstylist who has worked on artists like Madonna, Gwyneth Paltrow, and Naomi Campbell. His Well Behaved Serum Cream won our Beauty Lab's frizz fighters test, which <strong>kept hair samples flat and smooth for up to 20 hours.</strong></p><p><strong>RELATED:</strong> <a href="https://www.goodhousekeeping.com/beauty/hair/g28799272/best-hair-products/" rel="nofollow noopener" target="_blank" data-ylk="slk:23 Best Hair Products for Your Most Gorgeous Strands Ever" class="link rapid-noclick-resp">23 Best Hair Products for Your Most Gorgeous Strands Ever</a></p>
    11/16

    10) Well Behaved Anti-Frizz Cream Serum

    orlando pita play

    orlandopitaplay.com

    $24.00

    Shop Now

    Orlando Pita is a Cuban celebrity hairstylist who has worked on artists like Madonna, Gwyneth Paltrow, and Naomi Campbell. His Well Behaved Serum Cream won our Beauty Lab's frizz fighters test, which kept hair samples flat and smooth for up to 20 hours.

    RELATED: 23 Best Hair Products for Your Most Gorgeous Strands Ever

  • <p><strong>Elaluz</strong></p><p>saksfifthavenue.com</p><p><strong>$34.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.saksfifthavenue.com%2Felaluz-lip-cheek-stain%2Fproduct%2F0400013060378&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Elaluz is known for their beautifully-packaged makeup and skincare products. This <strong>multi-purpose, coconut-infused tint</strong> can be used on the lips and the cheeks to give you a soft, and natural-looking flush. The brand claims to be paraben, sulfate, and cruelty-free. </p>
    12/16

    11) Lip & Cheek Stain

    Elaluz

    saksfifthavenue.com

    $34.00

    Shop Now

    Elaluz is known for their beautifully-packaged makeup and skincare products. This multi-purpose, coconut-infused tint can be used on the lips and the cheeks to give you a soft, and natural-looking flush. The brand claims to be paraben, sulfate, and cruelty-free.

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  • <p><strong>Melt Cosmetics</strong></p><p>sephora.com</p><p><strong>$58.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ftwenty-seven-palette-P444446&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Founded in 2012 by Lora Arellano and Dana Bomar, this brand features a collection of highly pigmented eyeshadows, face powders, and lip products, like this Twenty-Seven eyeshadow palette. <strong>Online reviewers rave about the color variety</strong> in this palette and love that each shadow is super easy to blend.</p>
    13/16

    12) Twenty-Seven Eyeshadow Palette

    Melt Cosmetics

    sephora.com

    $58.00

    Shop Now

    Founded in 2012 by Lora Arellano and Dana Bomar, this brand features a collection of highly pigmented eyeshadows, face powders, and lip products, like this Twenty-Seven eyeshadow palette. Online reviewers rave about the color variety in this palette and love that each shadow is super easy to blend.

  • <p><strong>besame</strong></p><p>besamecosmetics.com</p><p><strong>$25.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fbesamecosmetics.com%2Fproducts%2Fblack-cake-mascara&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Besame Cosmetics started as a small online business that worked its way up to a boutique, and now a "clean beauty brand" that prides itself in creating historically-inspired products. Their best-selling Cake Mascara draws inspiration from a similar product in the 1920s that <strong>coats your lashes without having them flake or clump up.</strong></p>
    14/16

    13) Black Cake Mascara

    besame

    besamecosmetics.com

    $25.00

    Shop Now

    Besame Cosmetics started as a small online business that worked its way up to a boutique, and now a "clean beauty brand" that prides itself in creating historically-inspired products. Their best-selling Cake Mascara draws inspiration from a similar product in the 1920s that coats your lashes without having them flake or clump up.

  • <p><strong>Rizos Curls</strong></p><p>walmart.com</p><p><strong>$19.79</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.walmart.com%2Fip%2F856653194&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Blogger Julissa Prado knows a thing or two about curls — she grew up trying everything she could to style her own <a href="https://www.goodhousekeeping.com/beauty/hair/a39259/curly-hair-tips-and-hairstyles/" rel="nofollow noopener" target="_blank" data-ylk="slk:curly hair" class="link rapid-noclick-resp">curly hair</a>, but one day came up with her own special formula dedicated for curly girls. Her line of <a href="https://www.goodhousekeeping.com/beauty/hair/a32690879/best-curly-hair-products/" rel="nofollow noopener" target="_blank" data-ylk="slk:curly hair products" class="link rapid-noclick-resp">curly hair products</a> <strong>helps define and hydrate </strong>waves, tight coils, and everything in between.</p>
    15/16

    14) Deep Conditioner

    Rizos Curls

    walmart.com

    $19.79

    Shop Now

    Blogger Julissa Prado knows a thing or two about curls — she grew up trying everything she could to style her own curly hair, but one day came up with her own special formula dedicated for curly girls. Her line of curly hair products helps define and hydrate waves, tight coils, and everything in between.

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  • <p><strong>ARACELI BEAUTY</strong></p><p>ipsy.com</p><p><strong>$12.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ipsy.com%2Fshop%2Fproducts%2Fp-a0BOIPodtJHH3CXtKTTC&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Owner and founder Araceli, born in Mexico and raised in California, was always passionate about makeup. Today, she sells a line of cosmetics, including her popular 3D faux mink lashes. Online reviewers say <strong>they're easy to apply and sit nicely along the natural lash line.</strong></p>
    16/16

    15) Grace

    ARACELI BEAUTY

    ipsy.com

    $12.00

    Shop Now

    Owner and founder Araceli, born in Mexico and raised in California, was always passionate about makeup. Today, she sells a line of cosmetics, including her popular 3D faux mink lashes. Online reviewers say they're easy to apply and sit nicely along the natural lash line.

<p>Latinas and Latinos are big players in the beauty game, whether it be via social influence, beauty brands, makeup artistry, and consumerism. After all, the <a href="https://www.goodhousekeeping.com/life/a33806428/what-latinx-means/" rel="nofollow noopener" target="_blank" data-ylk="slk:Latinx" class="link rapid-noclick-resp">Latinx</a> community makes up the nation's <a href="https://www.pewresearch.org/fact-tank/2020/07/07/u-s-hispanic-population-surpassed-60-million-in-2019-but-growth-has-slowed/" rel="nofollow noopener" target="_blank" data-ylk="slk:second largest ethnic group" class="link rapid-noclick-resp">second largest ethnic group</a>.</p><p>Below you'll find <strong>15 Latinx-owned haircare and makeup brands</strong> recommended by our own Beauty experts and editors at <em>Good Housekeeping, </em>along with top-rated products vetted by rave reviews. You might even be surprised to see some brands you didn't even know were Latinx-owned (the name <a href="https://www.goodhousekeeping.com/institute/a21898/beauty-blender-review/" rel="nofollow noopener" target="_blank" data-ylk="slk:BeautyBlender" class="link rapid-noclick-resp">BeautyBlender</a> might ring a bell). Keep on reading to learn about some <a href="https://www.goodhousekeeping.com/beauty/anti-aging/g28135730/best-skincare-products/" rel="nofollow noopener" target="_blank" data-ylk="slk:stellar skincare products" class="link rapid-noclick-resp">stellar skincare products</a> to <a href="https://www.goodhousekeeping.com/beauty/hair/g3626/best-hair-moisturizers/" rel="nofollow noopener" target="_blank" data-ylk="slk:moisturizing haircare" class="link rapid-noclick-resp">moisturizing haircare</a> brands to add to your beauty collection.</p>
<p><strong>Pinkness</strong></p><p>pinkness.co</p><p><strong>$30.00</strong></p><p><a href="https://pinkness.co/products/foreverflawless-beauty-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p>
<p><strong>Lights Lacquer</strong></p><p>lightslacquer.com</p><p><strong>$9.50</strong></p><p><a href="https://lightslacquer.com/collections/best-sellers/products/alexandrite" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Lights Lacquer is a <strong>vegan, cruelty-free nail polish</strong> brand byYouTuber Kathleen Fuentes A.K.A. KathleenLights. The 28-year-old <a href="https://www.refinery29.com/en-us/2019/11/8723700/kathleen-lights-lights-lacquer-launch-interview" rel="nofollow noopener" target="_blank" data-ylk="slk:paid homage to her Cuban roots" class="link rapid-noclick-resp">paid homage to her Cuban roots</a> in her first collection, GRL PWR, with the color "<a href="https://lightslacquer.com/collections/collections/products/bundle" rel="nofollow noopener" target="_blank" data-ylk="slk:Jefa" class="link rapid-noclick-resp">Jefa</a>" or "female boss" in English. The brand's best sellers offer unique shades that you won't spot of anyone else's hands.</p>
<p><strong>Reina Rebelde</strong></p><p>reinarebelde.com</p><p><strong>$10.00</strong></p><p><a href="https://reinarebelde.com/products/bold-lip-color-stick-brava" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Regina Merson was enchanted by makeup as a child watching her mother get ready for a night out. Equal parts bold and glam, Reina Rebelde was launched in 2016 for Latinas by Latinas. Their award-winning Bold Lip Color Stick in the shade Brava is <strong>a full-coverage red with a satin finish</strong> perfect for a multitude of skin tones.</p>
<p><strong>Honey Baby Naturals</strong></p><p>honeybabynaturals.com</p><p><strong>$12.99</strong></p><p><a href="https://www.honeybabynaturals.com/product-page/mama-s-magic-moringa-honey-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Inspired after her three children's curly hair textures, Aisha Ceballos-Crump uses honey as the foundation of her products aimed towards other moms. This multipurpose dry oil is quick absorbing and it can be put on hair to nourish it or illuminate dull skin with long-lasting moisture.</p>
<p><strong>Bomba Curls</strong></p><p>bombacurls.com</p><p><strong>$22.00</strong></p><p><a href="https://bombacurls.com/collections/all-products-excluding-route/products/dominican-forbidden-oil" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Afro-Dominican Lulu Cordero incorporates coffee seed oil and castor oil to promote hair growth. Choose to moisturize your scalp and hair after taking a shower or use it as a smoothing hair serum on a day-to-day basis. If you're in the need of extra nourishment, you can also apply on your body for the ultimate glow.</p>
<p><strong>beautyblender</strong></p><p>sephora.com</p><p><strong>$20.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fbeautyblender-P228913&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>The beloved <a href="https://www.goodhousekeeping.com/beauty-products/a25629388/how-to-clean-beauty-blender/" rel="nofollow noopener" target="_blank" data-ylk="slk:makeup sponge" class="link rapid-noclick-resp">makeup sponge</a> used by teens, celebrities, and makeup artists alike was created by Rea Ann Silva, a Latina makeup artist herself. The idea came to her while she was working the set of <em>Girlfriends</em> and found that using wet sponges <strong>created a smoother finish</strong> during clients' touchup sessions.</p>
<p><strong>Sigma Beauty</strong></p><p>amazon.com</p><p><strong>$25.00</strong></p><p><a href="https://www.amazon.com/dp/B005OZXHEW?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10055.g.33966757%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Sigma Beauty brushes were one of the first brands to introduce and popularize professional makeup tools to everyday consumers. In our Lab test for <a href="https://www.goodhousekeeping.com/beauty/g3421/best-makeup-brushes/" rel="nofollow noopener" target="_blank" data-ylk="slk:best makeup brushes" class="link rapid-noclick-resp">best makeup brushes</a>, <strong>testers raved about how soft this blush brush felt </strong>against the skin.</p>
<p><strong>Tata Harper</strong></p><p>sephora.com</p><p><strong>$55.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fregenerating-cleanser-P379710&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Tata Harper is yet another big-name brand that dominates the skincare industry, and it was founded by Tata and Henry Harper who are both originally from Barranquilla, Colombia. This face wash is one of their best-sellers, claiming to <strong>combat dull, uneven, and congested skin.</strong></p><p><strong>RELATED:</strong> <a href="https://www.goodhousekeeping.com/beauty/anti-aging/g32334329/best-face-masks/" rel="nofollow noopener" target="_blank" data-ylk="slk:25 Best Face Masks for Every Skin Type" class="link rapid-noclick-resp">25 Best Face Masks for Every Skin Type</a></p>
<p><strong>Honest Beauty</strong></p><p>ulta.com</p><p><strong>$17.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2F2-in-1-extreme-length-mascara-lash-primer%3FproductId%3Dpimprod2015071&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Movie star-turned-entrepreneur Jessica Alba is a proud third-generation Mexican-American. She launched Honest Company in 2011 and has released top-performing baby products, skincare, and makeup ever since. The primer in this mascara <strong>helps your mascara stay on all day.</strong></p>
<p><strong>orlando pita play</strong></p><p>orlandopitaplay.com</p><p><strong>$24.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Forlandopitaplay.com%2Fproducts%2Fwell-behaved&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Orlando Pita is a Cuban celebrity hairstylist who has worked on artists like Madonna, Gwyneth Paltrow, and Naomi Campbell. His Well Behaved Serum Cream won our Beauty Lab's frizz fighters test, which <strong>kept hair samples flat and smooth for up to 20 hours.</strong></p><p><strong>RELATED:</strong> <a href="https://www.goodhousekeeping.com/beauty/hair/g28799272/best-hair-products/" rel="nofollow noopener" target="_blank" data-ylk="slk:23 Best Hair Products for Your Most Gorgeous Strands Ever" class="link rapid-noclick-resp">23 Best Hair Products for Your Most Gorgeous Strands Ever</a></p>
<p><strong>Elaluz</strong></p><p>saksfifthavenue.com</p><p><strong>$34.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.saksfifthavenue.com%2Felaluz-lip-cheek-stain%2Fproduct%2F0400013060378&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Elaluz is known for their beautifully-packaged makeup and skincare products. This <strong>multi-purpose, coconut-infused tint</strong> can be used on the lips and the cheeks to give you a soft, and natural-looking flush. The brand claims to be paraben, sulfate, and cruelty-free. </p>
<p><strong>Melt Cosmetics</strong></p><p>sephora.com</p><p><strong>$58.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Ftwenty-seven-palette-P444446&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Founded in 2012 by Lora Arellano and Dana Bomar, this brand features a collection of highly pigmented eyeshadows, face powders, and lip products, like this Twenty-Seven eyeshadow palette. <strong>Online reviewers rave about the color variety</strong> in this palette and love that each shadow is super easy to blend.</p>
<p><strong>besame</strong></p><p>besamecosmetics.com</p><p><strong>$25.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fbesamecosmetics.com%2Fproducts%2Fblack-cake-mascara&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Besame Cosmetics started as a small online business that worked its way up to a boutique, and now a "clean beauty brand" that prides itself in creating historically-inspired products. Their best-selling Cake Mascara draws inspiration from a similar product in the 1920s that <strong>coats your lashes without having them flake or clump up.</strong></p>
<p><strong>Rizos Curls</strong></p><p>walmart.com</p><p><strong>$19.79</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.walmart.com%2Fip%2F856653194&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Blogger Julissa Prado knows a thing or two about curls — she grew up trying everything she could to style her own <a href="https://www.goodhousekeeping.com/beauty/hair/a39259/curly-hair-tips-and-hairstyles/" rel="nofollow noopener" target="_blank" data-ylk="slk:curly hair" class="link rapid-noclick-resp">curly hair</a>, but one day came up with her own special formula dedicated for curly girls. Her line of <a href="https://www.goodhousekeeping.com/beauty/hair/a32690879/best-curly-hair-products/" rel="nofollow noopener" target="_blank" data-ylk="slk:curly hair products" class="link rapid-noclick-resp">curly hair products</a> <strong>helps define and hydrate </strong>waves, tight coils, and everything in between.</p>
<p><strong>ARACELI BEAUTY</strong></p><p>ipsy.com</p><p><strong>$12.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ipsy.com%2Fshop%2Fproducts%2Fp-a0BOIPodtJHH3CXtKTTC&sref=https%3A%2F%2Fwww.goodhousekeeping.com%2Fbeauty-products%2Fg33966757%2Flatinx-owned-beauty-brands%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Owner and founder Araceli, born in Mexico and raised in California, was always passionate about makeup. Today, she sells a line of cosmetics, including her popular 3D faux mink lashes. Online reviewers say <strong>they're easy to apply and sit nicely along the natural lash line.</strong></p>

Even the pros love 'em.

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