Even the pros love 'em.
The Latinx community make up the nation's second largest racial or ethnic group, and Latinas and Latinos are big players in the beauty game, whether it be via social influence, beauty brands, makeup artistry, and consumerism.
Below you'll find 10 Latinx-owned haircare and makeup brands recommended by our own Beauty experts and editors at Good Housekeeping, along with top-rated products vetted by rave reviews. You might even be surprised to see some brands you didn't even know were Latinx-owned (the name BeautyBlender might ring a bell). Keep on reading to learn about some stellar skincare products to moisturizing haircare brands to add to your beauty closet.