Sigma Brushes Are the Most Affordable Pro Makeup Brushes You Can Find
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Sigma Brushes Are the Most Affordable Pro Makeup Brushes You Can Find
Latinas and Latinos are big players in the beauty game, whether it be via social influence, beauty brands, makeup artistry, and consumerism. After all, the Latinx community makes up the nation's second largest ethnic group.
Below you'll find 15 Latinx-owned haircare and makeup brands recommended by our own Beauty experts and editors at Good Housekeeping, along with top-rated products vetted by rave reviews. You might even be surprised to see some brands you didn't even know were Latinx-owned (the name BeautyBlender might ring a bell). Keep on reading to learn about some stellar skincare products to moisturizing haircare brands to add to your beauty collection.
- 2/16
1) Forever Flawless Beauty Oil
- 3/16
2) Alexandrite
Lights Lacquer
lightslacquer.com
$9.50
Lights Lacquer is a vegan, cruelty-free nail polish brand byYouTuber Kathleen Fuentes A.K.A. KathleenLights. The 28-year-old paid homage to her Cuban roots in her first collection, GRL PWR, with the color "Jefa" or "female boss" in English. The brand's best sellers offer unique shades that you won't spot of anyone else's hands.
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- 4/16
3) Bold Lip Color Stick in Brava
Reina Rebelde
reinarebelde.com
$10.00
Regina Merson was enchanted by makeup as a child watching her mother get ready for a night out. Equal parts bold and glam, Reina Rebelde was launched in 2016 for Latinas by Latinas. Their award-winning Bold Lip Color Stick in the shade Brava is a full-coverage red with a satin finish perfect for a multitude of skin tones.
- 5/16
4) Mama’s Magic Moringa & Honey Oil
Honey Baby Naturals
honeybabynaturals.com
$12.99
Inspired after her three children's curly hair textures, Aisha Ceballos-Crump uses honey as the foundation of her products aimed towards other moms. This multipurpose dry oil is quick absorbing and it can be put on hair to nourish it or illuminate dull skin with long-lasting moisture.
- 6/16
5) Dominican Forbidden Oil
Bomba Curls
bombacurls.com
$22.00
Afro-Dominican Lulu Cordero incorporates coffee seed oil and castor oil to promote hair growth. Choose to moisturize your scalp and hair after taking a shower or use it as a smoothing hair serum on a day-to-day basis. If you're in the need of extra nourishment, you can also apply on your body for the ultimate glow.
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- 7/16
6) The Original BeautyBlender Makeup Sponge
beautyblender
sephora.com
$20.00
The beloved makeup sponge used by teens, celebrities, and makeup artists alike was created by Rea Ann Silva, a Latina makeup artist herself. The idea came to her while she was working the set of Girlfriends and found that using wet sponges created a smoother finish during clients' touchup sessions.
- 8/16
7) F10 Powder Blush Brush
Sigma Beauty
amazon.com
$25.00
Sigma Beauty brushes were one of the first brands to introduce and popularize professional makeup tools to everyday consumers. In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin.
- 9/16
8) Regenerating Exfoliating Cleanser
Tata Harper
sephora.com
$55.00
Tata Harper is yet another big-name brand that dominates the skincare industry, and it was founded by Tata and Henry Harper who are both originally from Barranquilla, Colombia. This face wash is one of their best-sellers, claiming to combat dull, uneven, and congested skin.
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- 10/16
9) 2-in-1 Extreme Length Mascara + Lash Primer
Honest Beauty
ulta.com
$17.00
Movie star-turned-entrepreneur Jessica Alba is a proud third-generation Mexican-American. She launched Honest Company in 2011 and has released top-performing baby products, skincare, and makeup ever since. The primer in this mascara helps your mascara stay on all day.
- 11/16
10) Well Behaved Anti-Frizz Cream Serum
orlando pita play
orlandopitaplay.com
$24.00
Orlando Pita is a Cuban celebrity hairstylist who has worked on artists like Madonna, Gwyneth Paltrow, and Naomi Campbell. His Well Behaved Serum Cream won our Beauty Lab's frizz fighters test, which kept hair samples flat and smooth for up to 20 hours.
RELATED: 23 Best Hair Products for Your Most Gorgeous Strands Ever
- 12/16
11) Lip & Cheek Stain
Elaluz
saksfifthavenue.com
$34.00
Elaluz is known for their beautifully-packaged makeup and skincare products. This multi-purpose, coconut-infused tint can be used on the lips and the cheeks to give you a soft, and natural-looking flush. The brand claims to be paraben, sulfate, and cruelty-free.
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- 13/16
12) Twenty-Seven Eyeshadow Palette
Melt Cosmetics
sephora.com
$58.00
Founded in 2012 by Lora Arellano and Dana Bomar, this brand features a collection of highly pigmented eyeshadows, face powders, and lip products, like this Twenty-Seven eyeshadow palette. Online reviewers rave about the color variety in this palette and love that each shadow is super easy to blend.
- 14/16
13) Black Cake Mascara
besame
besamecosmetics.com
$25.00
Besame Cosmetics started as a small online business that worked its way up to a boutique, and now a "clean beauty brand" that prides itself in creating historically-inspired products. Their best-selling Cake Mascara draws inspiration from a similar product in the 1920s that coats your lashes without having them flake or clump up.
- 15/16
14) Deep Conditioner
Rizos Curls
walmart.com
$19.79
Blogger Julissa Prado knows a thing or two about curls — she grew up trying everything she could to style her own curly hair, but one day came up with her own special formula dedicated for curly girls. Her line of curly hair products helps define and hydrate waves, tight coils, and everything in between.
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- 16/16
15) Grace
ARACELI BEAUTY
ipsy.com
$12.00
Owner and founder Araceli, born in Mexico and raised in California, was always passionate about makeup. Today, she sells a line of cosmetics, including her popular 3D faux mink lashes. Online reviewers say they're easy to apply and sit nicely along the natural lash line.
Even the pros love 'em.