‘The Shaq Bowl’ Producers to Celebs: Ditch TV, Embrace Livestreaming and Make More Money

Tony Maglio
·1-min read

“The Shaq Bowl” producers Adam Richman and Joe Silberzweig, come from the live-events industry — and if all goes well, they’ll never create another live event again. The duo founded Medium Rare, which specializes in creating celebrity-driven productions for streaming platforms. Their digital productions are tailor-made for social media and heavily reliant on talent cooperation — and they can deliver bigger profit margins for both the producers and talent, Richman and Silberzweig told TheWrap. “The financial side of it is actually more enticing,” Richman said. “The actual stress level in terms of permits and dealing with the government, dealing with the mayor’s office, traffic plan and all the things that come with a live event — we’re over that.” Also Read: Shaq to Host an Alternative Super Bowl Pregame Show Called 'The Shaq Bowl,' Of Course So what are they into? Richman and Silberzweig ask potential collaborators the following questions: “What makes sense to create for your brand? What’s going to work for your fanbase? What’s going to work with your audience?” Armed with that knowledge, they’ll create a “custom concept” with talent. “What we noticed really quickly is starting these joint ventures and having the talent be a part...

Read original story ‘The Shaq Bowl’ Producers to Celebs: Ditch TV, Embrace Livestreaming and Make More Money At TheWrap