Sensical, the kids streaming service run by Common Sense Networks, has launched on Prime Video Channels.
The $4-a-month subscription offering gives Common Sense, the for-profit arm of Common Sense Media led by former Sony and Crackle streaming exec Eric Berger, a presence in SVOD, AVOD, mobile and FAST.
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Central to Sensical is the idea of non-algorithmic content discovery. Programming is segmented by age group (2-4, 5-7 and 8-10+) and organized according to criteria like topics of interest, traditional learning, personal characteristics, role models, inclusion teamwork and empathy. The SVOD service has no commercial interruptions.
The content offering combines short-form content from studio and digital-first creators. The uniquely programmed offering features custom playlists and popular titles like Science Max and Operation Ouch stemming from a new alliance with Macademia’s Da Vinci.
The flagship Sensical AVOD service, which launched in 2021, expanded into FAST market this year with the launch of of the Sensical Jr., Sensical Makers and Sensical Gaming channels.
“As the singular experts in age-appropriate content, we are very proud to be entering the subscription space with such a meaningful service for this all-important audience,” said Berger, co-founder and CEO of Common Sense Networks. “Our acclaimed Sensical brand, touted for its topic based approach and deliberate focus on fueling discovery, curiosity and creativity, features exclusive content as well as our trusted, curated titles. We are thrilled to offer this ad-free option as part of our existing lineup of products and services available to kids, families, and caregivers.”
Douglas Lloyd, CEO of Macademia, said the team-up fit with Da Vinci’s mission to combine inspiration, education and entertainment. “I am delighted that we are partnering with Common Sense Network on this initiative. Together, we offer an inspirational and educational experience that is unrivalled in the kids SVOD industry.”
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