Sarah Ferguson designs Duchess-branded biscuit and tea collection

Victoria Ward
·2-min read
The Duchess of York - Ian West
The Duchess of York - Ian West

The Duchess of York has been involved in many business ventures over the years, from Weight Watchers ambassador to children’s author.

For her latest project, she has turned her hand to something different, personally designing her own range of tea and biscuits called the Duchess Collection, in aid of her new charity Sarah’s Trust. 

The collection, featuring a logo depicting two rearing winged horses, will raise money for families bereaved during the coronavirus pandemic.

However, those hoping the collection might open the door for the Duke and Duchess of Sussex to create their own such merchandise will be disappointed.

Sources close to the couple acknowledged that it would be frowned upon if the Sussexes did so and suggested it was highly unlikely.

When they stepped back from their roles as working royals they agreed not to use their HRH titles and were banned from using their Sussex Royal brand, which they had already registered as a global trademark for a broad range of items.

It is understood that concerns were also raised about the couple using their Duke and Duchess titles, as courtiers were “petrified” that they might trade on them for commercial gain.

The Duchess of York, who is not a member of the Royal Family, is not prevented from using her title, acquired through marriage, and did not need to seek permission from the Royal Household.

Her new collection includes a tea and biscuit gift set, a pin brooch in memory of a late friend and children’s face masks.

A tea and biscuits gift set designed by Sarah, Duchess of York - Duchess Collection
A tea and biscuits gift set designed by Sarah, Duchess of York - Duchess Collection

A commemorative brooch with a “loving memory” logo was designed in memory of one of her oldest friends, who recently died of cancer aged just 59.

“The forget-me-not flower and the York Rose symbolise new life while honouring those who have died,” the Duchess said.

A Brew for the Crew gift set of English tea and biscuits costs £35, while a box containing just tea will be available for £20 and individual packets of biscuits cost £4.

The Duchess founded Sarah's Trust in June.