Sao Paulo Fashion Week kicks off 53rd edition in Brazil

STORY: Sao Paulo Fashion Week kicks off its 53rd edition

showcasing the latest trends in Brazilian flair

Location: Sao Paulo, Brazil

[Paulo Borges, Creative Director / Sao Paulo Fashion Week]

“We took advantage of Sao Paulo Fashion Week to discuss the pacts for the future, how to make this transition to the future in the face of new social dimensions concerning human issues, having the individual in the center of all these creative, economic and social circles.”

It's Latin America’s biggest fashion event

Luxury brand A La Garconne opened the show

with new looks from Brazilian designer Alexandre Herchcovitch

[Emeline Lucca, Attendee]

“As always, Alexandre Herchcovitch never disappoints. The show was sensational, with a lot of fashion and footwear references in the looks. It was a mix of sportive glamour, capturing a strong fashion presence. Sensational, as always.”

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