The network borrowed heavily from the feminist-tinted blockbuster in an ad for the upcoming Academy Awards, which showed repeat host Jimmy Kimmel navigate his way to Oscarsland with Kate McKinnon as “Weird Barbie.”
The nearly five-minute homage takes Kimmel through a montage of 2024’s best movies before he arrives in Hollywood and gets a pep talk from none other than America Ferrera.
The “Barbie” references continue as Best Supporting Actor nominee Ryan Gosling appears while clad in sunglasses and his tie-dye “I Am Kenough” hoodie while sipping from an In-N-Out soda cup and carrying a bag of fast food.
Kimmel tells Gosling it’s a bit early for his burger, reminding him how In-N-Out is supposed to be for “after you’ve won” an award, a la Paul Giamatti’s viral moment post-Golden Globes.
“Well, that’s not going to happen,” Gosling says, adding, “Good thing Greta has got director in the bag!”
Upon being informed “Barbie” director Greta Gerwig was not in the running, Gosling lets out a piercing scream, with Kimmel, Ferrara and McKinnon soon following suit.
Many made a ruckus after Gerwig failed to make the Best Director shortlist when Oscar nominations were announced in late January. “Barbie” fans were also upset that star Margot Robbie was missing in the Best Actress category.
Talking about the snubs in a statement following his Oscar nomination, Gosling said, “There is no Ken without Barbie, and there is no Barbie movie without Greta Gerwig and Margot Robbie, the two people most responsible for this history-making, globally-celebrated film.”
The 96th Academy Awards will take place on Mar. 10.
Watch Kimmel’s full tribute to the top films of 2024 above.