Roku to Remove Pornhub and Other ‘Adult’ Channels in 2022

·2-min read

Roku will remove the Pornhub channel and ban other porn companies from its platform by March 2022.

The San Jose-based company said at its developer conference this week that it will remove Pornhub, the world’s largest porn site, for distribution on its Channel Store. Developers have been using private channels as a testing ground, but the feature has also been a loophole for them to serve up content that’s not allowed by the company.

These private channels included many major adult entertainment content companies, including pay-per-view content from Adult Empire, AEBN and subscription services, including Adult Time and Naughty America. These and others will be banned by Roku as of March 1.

“At our annual developer conference in October, we announced new tools that align with industry standards and offer a more dynamic and flexible environment for developers to test their channels prior to launching in our public channel store. With the launch of these new tools, non-certified channels, which have previously been available to support development testing, are no longer necessary and will be removed by March of 2022,” the company said in a statement provided to TheWrap.

The change to this beta channel will limit developers to 20 viewers, giving them the ability to test apps before submitting them to the store, but simultaneously prevents them from workarounds to offer content by side-stepping Roku’s content policies and going through the store.

Roku recently began introducing its slate of original content following its acquisition of more than 75 shows and movies from Quibi earlier this year. Roku didn’t offer much insight into how its initial batch of 30 shows performed, but the company did say that in the two weeks following their launch on May 20, “a record number of unique accounts streamed The Roku Channel.”

The streaming device company has been experiencing tremendous growth as its ad revenue surged 117% in Q2 and added 1.5 million accounts to total 55 million. The company will report its Q3 earnings on Wednesday.

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