Roku Orders Doc Series ‘Fight Inc: Inside The UFC’

Jesse Whittock

9 November 2023 at 8:41 am·3-min read

Roku is working with the UFC to create a three-part original doc series, Fight Inc: Inside the UFC.

The series will stream on The Roku Channel, providing a behind-the-scenes look at pivotal moments during the UFC’s 30th anniversary year. The mixed martial arts org celebrates its anniversary this Saturday (November 11) with fight night at Madison Square Garden.

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Fight Inc: Inside the UFC will include access to UFC CEO Dana White and his team as they peel back the curtain for a look at the daily grind and endless problem-solving in the fight business, including rebuilding fight cards on the fly for major events. The series will also chronicle key storylines of the UFS’s the biggest stars, including the story of former UFC Light Heavyweight Champion Jon Jones, as he prepares to return after a three-year hiatus. Jones is considered the greatest fighter in UFC history by many.

It will also chart the emergence of bantamweight Sean O’Malley, and feature Israel Adesanya, Volkanovski and Amanda Nunes, who is among the greatest female fighters.

“For 30 years, the UFC has enthralled millions of fans around the world with an athletic competition unlike any other. Roku Original series ‘Fight Inc: Inside the UFC’ commemorates three decades of this iconic organization, while also giving audiences an exclusive look into the UFC of today,” said Brian Tannenbaum, Head of Originals, Roku Media.

“‘Fight Inc: Inside the UFC’ gives our audience a front row seat and unprecedented access into one the world’s most exciting sports. As we expand our Roku Sports offering, we look forward to bringing millions of viewers the opportunity to discover unique and exclusive programming from their favorite professional sports teams and leagues, both within The RokuChannel and through the integrated viewing experiences only available on the Roku platform,” added Joe Franzetta, Head of Sports, Roku Media.

“We’re excited to team up with Roku to give UFC fans a rare look at this sport and this organization as we plan for our biggest events during a year filled with huge moments,” said Craig Borsari, Chief Content Officer and Executive Producer at UFC. “The storylines happening outside of the Octagon — the ones fans don’t often see or hear about — are compelling in their own right. We’re very proud of this project, and we’re looking forward to debuting it on The Roku Channel next year.”

The UFC is producing the doc series. White, Borsari, Chris Kartzmark, Mike Pacicco and Tucker Greene will serve as executive producers, with Sean Boyle overseeing the series on behalf of Roku Originals.

Fight Inc: Inside the UFC will sit alongside Roku original sports programs such as NFL Draft: The Pick Is In and WWE Superstars of Tomorrow, the latter of which follows the wrestling organization that’s now a sister of the UFC’s in the TKO Group stable.

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