Republic Records, Sony Music Publishing and Spotify were among the big winners at last week’s Clio Music Awards. Presented by Citi for the sixth consecutive year, the Clio Music Awards “recognize excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service, as well as the use of music in advertising.”
Five Clio juries reviewed submissions across 26 mediums and awarded 10 Grand Clio Music trophies as well as an array of Gold, Silver and Bronze statues for a total of 240 awards.
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The 2020/2021 Grand Clio Music Awards went to:
Design: “The Decade Wrapped” by Spotify In-House for Spotify
Experience/Activation: “Astronomical” by Epic Games for Epic Games/Fortnite
Film/Video: “You’re Born” by Blacklist Mgmt for Aigel Band
Integrated Campaign: “The Weeknd After Hours Album Campaign” for Republic Records by XO/Republic Records
Social Good: “Spinifex Gum – Dream Baby Dream” by SDWM for Spinifex Gum
Social Media: “Lottery (Renegade) – K CAMP” by RARE Sound for K Camp
Use of Music in Audio: “2% Choir” by TBWA\Chiat\Day LA for The Recording Academy
Use of Music in Film/Video: “Life Needs Truth” by Droga5 for The New York Times
Use of Music in Innovation: “The Refugee Tree” by DaHouse Audio for Climate Reality Brasil
Use of Music in Trailers/Teasers: “The Refugee Tree” by DaHouse Audio for Climate Reality Brasil
For the first time, Clio Music Of The Year awards were given for Label of the Year, Music Publisher of the Year, and Agency of the Year. Winners were those scoring the most statue points for entries submitted across all medium types.
The 2020/2021 Clio Music of the Year Winners are:
Label of the Year: Republic Records
Music Publisher of the Year: Sony Music Publishing
Agency of the Year: Spotify In-House
During the celebration, Grammy-winning singer/songwriter Brandi Carlile and the National Independent Venue Association (NIVA) were honored as recipients of 2021 Clio Music Impact Awards. Carlile was presented her award by Citi Chief Marketing Office Carla Hassan. Senate Majority Leader Chuck Schumer made a guest appearance to present the NIVA organization with its award.
A full list of winners can be viewed at https://clios.com/music/winners
“This year our juries evaluated esteemed work that really met the moment during a time of uncertainty and change,” commented Clio president Nicole Purcell. “We received impressive submissions from all around the world, many of which put a spotlight on the power of music to connect, inspire and soothe us – even during difficult times.”
Michael Kauffman, Director of Clio Music, added: “The Clio Music Awards were launched to recognize excellence and the kind of rich work that leaves its mark on the industry for years to come. Music enhances the message and the impact of everything it touches — ads, films, social media, and more — and our award winners are remarkable examples of that power.”
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