Last year's Uncut Gems saw its thoroughly wretched hero lie, love and lose in recognisable hardware: Salvatore Ferragamo's interlocked 'gancini' to the belt and the loafers of Adam Sandler's Howard Ratner. It's a symbol recognisable to anyone who's done their luxury homework, and house lore reveals that the logo was inspired by the iron gates of Ferragamo's Florentine HQ.
So the jewellers of New York's Diamond District know it. So too do fashion in-the-knowers. But who, really, is Salvatore Ferragamo? An Italian-sounding name plucked from the ether? A combination of founding fathers? A very well-dressed man of mystery that speaks only through a vocoder à la Mr Charlie of the Angels fame?
Well, now you can learn, because the storied Italian marque has released 'TRIVIA': a brand new digital project aimed at unravelling Ferragamo's history. Part-minigame, part-history lesson, each week will see a new instalment that covers the most significant moments of the house's past, culminating in anecdotes and pop quizzes to check if you've really been listening.
True to form, it's every bit as handsome as a butter-soft driving shoe. Archival imagery has been spliced with punchy house colours. Special commissioned illustrations punctuate the narrative throughout. And best of all, it can be accessed from the comfort of your living room across Salvatore Ferragamo's Instagram and Facebook channels
Of course, it's a project launched especially to deal with the sudden surplus of free time. So use it wisely, and learn something every Wednesday and Saturday until 4 April.
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