The Real Story Behind How Chip and Joanna Gaines Got Their New TV Network

Megan Stein
Photo credit: NBC

From House Beautiful

If we’re all being honest here, we still miss Fixer Upper.

We know, we know it ended a long time ago. But Chip and Joanna Gaines were some of our favorite parts of our week, and the fact that they are no longer on TV left a huge hole in our binging schedule.

The good news is that they are starting a new TV network, which is slated to debut this October. We obviously know that the Gaineses are worthy of their own channel. But those not as familiar with their work might be wondering how they finagled this seriously impressive project.

Thanks to Inc., we have the answer. Shortly after Discovery acquired Scripps Networks, HGTV’s parent company, CEO David Zaslav scheduled a meeting with Chip and Joanna.

As you might expect, he flew to Waco with the hopes of doing whatever he could to get them back.

"Like everyone, he initially thought more money. 'What's the talent agreement?'” Chip recalled. “And we were like, 'You know, none of those things are what we're interested in debating.'"

He took a tour of Magnolia Market, and asked a few more questions about what they were passionate about (Joanna said her magazine), but nothing immediately happened. A few months later, David returned—this time with an idea in mind.

He wanted to replace DIY Network with all Chip and Jo all the time, and those were the magic words. When Joanna asked what they wanted for programming, David reportedly said, "The question is what do you want?"

Now that’s some serious power. Chip and Joanna have since announced a few upcoming shows, including her own cooking program, and we’re sure there are many more amazing series in production as well.

Counting down the days until October!


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