Ratings: March Madness Boosts Rerun-Heavy CBS to Top Sunday Primetime

Jennifer Maas
·1-min read

With the exception of “60 Minutes,” CBS aired all reruns Sunday night, but the broadcast network still managed to top primetime thanks to a very strong afternoon lead-in: the opening weekend of 2021 NCAA Men’s Basketball Tournament a.k.a. March Madness. The Syracuse vs. West Virginia game ended just ahead of a new episode of “60 Minutes,” which was the night’s highest-rated and most-watched show. CBS was first in ratings with a 0.7 rating/5 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 5 million, according to preliminary numbers. At 7 p.m., “60 Minutes” scored a 1.4/11 and 8.8 million viewers. The rest of the night was filled with drama reruns. Also Read: 'The Talk' Ratings Down 27% From Last Season - Could Sharon Osbourne Flap Give It a Lift? ABC was second in ratings with a 0.6/4 and in viewers with 4.7 million. At 7, “America’s Funniest Home Videos” had a 0.6/4 and 5 million viewers. “American Idol’s” “Hollywood Week” episode from 8-10 earned a 0.8/5 and 5.5 million viewers, which was steady with last week’s episode. At 10, the season finale of “Who Wants to Be a Millionaire” took a 0.4/3 and 2.9 million...

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