Ratings: Macy’s 4th of July Fireworks Fall to New Lows

·1-min read

NBC’s annual fireworks show didn’t make much of a bang last night — the Fourth of July special sponsored by retail store Macy’s settled for new lows in both the key demo ratings (adults ages 18-49) and among total viewers (anyone Age 2 or older). From 8 p.m. to 10 p.m., the “Macy’s 4th of July Fireworks Spectacular” on NBC averaged a 0.6 rating and 4.4 million total viewers. Not “spectacular,” but enough for NBC to win primetime outright. Last year’s semi-live (due to the COVID-19 pandemic) NBC event, which took place on a Saturday, drew a 0.7 rating among adults 18-49 and 4.7 million total viewers. Those were all-time lows at the time. (Saturdays tend to be the lowest-rated night of the week, with many Americans choosing to be out and about instead of home on the couch. Holidays also have very low TV-usage levels, so 2020 was like a triple-whammy scenario.) The last “normal” Macy’s 4th of July fireworks special, which aired on a Thursday in 2019, averaged a 0.9 rating and 5.9 million total viewers. NBC also won both July 4, 2019 and July 4, 2020. (And probably all the ones you can remember before those years,...

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