Rapper takes anti-plastic message to G7

It was when he was clearing a beach of plastic debris that Hall felt he had to put into words his sense of despair at the growing environmental crisis facing his generation.

"After a beach clean, I just felt so frustrated by the amount of plastic that I was seeing and I just needed to get it out and that was that was my way," Hall told Reuters.

In his rap, Hall laments the consumer-driven economy and its waste: "The creation of a nation, built on unsustainable foundations, aimlessly generating generations of waste by the second, conveniently blinded by convenience, but ignorant to the disposal, ship it off far away, maybe dump some in the ocean, most efficient way to turn those mountains into mole-hills."

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