How ‘A Quiet Place – Part II’ Success Raises This Summer’s Box Office Expectations

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Paramount’s “A Quiet Place — Part II” and Disney’s “Cruella” may not have been able to keep this Memorial Day weekend from being the lowest since the early 1990s, but they have brought the highest overall weekend totals since the COVID-19 pandemic began — and likely raised the bar for the summer blockbusters to come. Current estimates have “A Quiet Place — Part II” earning $57 million over the four-day holiday weekend, while “Cruella” made $26.5 million despite a simultaneous release on Disney+ as a PVOD title (matching studio projections for an opening in the $20 million range). Combined, the two have pushed overall totals to around $80 million for the three-day period and $100 million including Memorial Day.But for all the optimism this weekend brings, studios will certainly still want to manage expectations for their biggest releases this summer. Analysts and studio sources both agreed heading into this summer that the sort of $100 million-plus openings that the modern box office provides repeatedly this time of year are very unlikely, and $75 million domestic starts for top titles like “F9” and “Black Widow” are more likely. “Cruella” (Disney) But that was before “A Quiet Place — Part II” nearly...

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