Pringles Is Trying To Rename A Spider Because It Looks Like Their Logo

·3-min read
Pringles
Pringles

Like many modern brands, Pringles isn’t afraid to try a bizarre promotion: Pringles Christmas candles, NFTs, and Thanksgiving-flavoured chips boxed like a TV dinner. But this time, they may have gone too far by… trying to rename a spider?

Pringles wants a spider species named after them

Now, in Pringles’ defence, the spider — currently named the Kidney Garden Spider — does look a lot like the brand’s moustachioed mascot, Mr P. The spider has a round white body with distinctive markings that look like two tiny eyes above a massive moustache. It’s funny in an “Oh man, am I stoned?” way (which feels like how this whole thing started) — but Pringles has brought the joke to the masses by launching a petition attempting to get the spider renamed to the Pringles Spider.

Importantly, the brand isn’t attempting to change the official, globally-recognised scientific name of the spider which, according to Wikipedia (my source for all things spiders), was established in 1886 and is currently Araneus mitificus. Instead, they are trying to get the common name of the spider changed.

Food & Drink

Here Are The Best And Worst Celebrity Alcohol Brands According To A Recent Study

By Richard Augustin, Feb 22

Travel

Did you know these bizarre celebrations around the world exist?

By Elvin Ng, Mar 22

How do you get a colloquial name changed? To be honest, I’m not sure. And frankly, Pringles doesn’t seem quite sure either. In announcing their petition, they say they hope the change is “officially recognised by the arachnid community,” and the petition itself is aimed at a laundry list of spider-related organisations: the International Society of Arachnology, European Society of Arachnology, American Arachnological Society, Arachnologische Gesellschaft, Association Française d’Arachnologie, British Arachnological Society, S.E.A., Asian Society of Arachnology, Aracnofilia, and iNaturalist.

Now, granted, if billions of people around the world agreed that a “dog” would no longer be called a “dog,” well, yeah, that could change the common name of Canis familiaris. A similar situation exists here: With enough global groundswell, then, yes, maybe people would start referring to the Kidney Garden Spider as the Pringles Spider instead.

Unfortunately, they’re not at groundswell yet. A week after launching the petition on Change.org, Pringles has currently only convinced 741 people to sign it, and that’s despite a bit of bribery: The brand has said that the first 1,500 people to sign the petition would be eligible for free Pringles if the new name is actually recognised.

“In 1968 the world was introduced to the iconic Pringles can and logo, but little did we know there was a creature amongst us who was unknowingly spreading the Pringles love,” Mauricio Jenkins, US marketing lead for Pringles, stated in announcing the petition last Monday. “We’re thrilled to rally fans to help us recognise this spectacular spider, and welcome it into the Pringles family.”

No offence, Pringles, but the spider was around for at least 80 years before you. Maybe just let it keep its name.

This story first appeared on www.foodandwine.com

(Hero and Featured image credit: Niney Azman / Shutterstock)

© 2021. TI Inc. Affluent Media Group. All rights reserved.  Licensed from FoodandWine.com and published with permission of Affluent Media Group. Reproduction in any manner in any language in whole or in part without prior written permission is prohibited.

Food & Wine and the Food & Wine Logo are registered trademarks of Affluent Media Group. Used under License.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting