Britain's Prince Harry has a new gig and a new title.
He's joining the San Francisco-based company BetterUp as its first chief impact officer.
BetterUp provides employee coaching and counseling and was founded in 2013.
In a blog post on BetterUp's site, Prince Harry explained that his goal as part of the company's team "is to lift up critical dialogues around mental health".
The Prince and his wife Meghan have relinquished their official duties with the British Royal Family.
Since relocating to the U.S. they have been expanding their business interests.
The couple have also formed Archewell, an organization that includes a nonprofit foundation.
BetterUp says more than 300 companies use its services and that it's coached more than 100,000 individuals to date.
Including a Prince.
In the blog post Tuesday, Harry explained that he worked with one of BetterUp's coaches and found the experience "invaluable".