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Prime Video Series ‘That Cover Girl’ Outfit Creative Stew Unveils Slate at ATF (EXCLUSIVE)

Creative Stew is unveiling an eclectic TV and film slate at Singapore’s Asia TV Forum and Market (ATF).

Creative Stew, a decade old Malaysian content production company with operations in Singapore and India, is best known for “That Cover Girl,” the first Malaysian original series on Prime Video, which is a hit for the service. The series follows Sofi, a strong, ambitious, female fashion entrepreneur who balances her business and personal life on her own terms.

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Abid Hussain, founder and CEO of Creative Stew and his team are now developing the outfit’s slate, which includes two feature films and several series.

First up is feature film “Memori,” which is inspired by true events about a family grappling to come to terms of one of their key family members losing his memory. It is written by Yasmin Yaccob who wrote “That Cover Girl.” The next film will be romantic comedy “Heartbreak FM,” a modern take on relationships in metropolitan Kuala Lumpur and how relationships these days are defying the cultural parameters between love and traditions. It is written by Bernice Low who previously co-wrote 2023 box office hit “Polis Evo 3.”

On the series front, Creative Stew is prepping season 2 of “That Cover Girl,” with a view to commencing production by the fourth quarter of 2024. Also in the works are “The Dervish,” an eight-part series which is a dark and twisted story of a filmmaker who loses everything in the name of love and art, written by Hussain; “Maid of Honor,” a light hearted 10-part series which is a social commentary on multi-racial marriages in Malaysia, written by Malaysian comedienne Shamaine Othman; and “Missing of the Mist,” an eight-part, dark murder mystery where family secrets are uncovered while a loved one’s killer is being sought.

“Malaysian viewers are now ready for Malaysian stories which can compete with international standards of storytelling and production. The response we got from our Amazon Prime Video series ‘That Cover Girl’ is that audiences in Malaysia-Singapore are now way more evolved and they expect nothing less but the best from their local content producers to tell their local stories to the world,” Hussain told Variety.

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