Post Your Grocery Store Flower Arrangement on Instagram and You Could Win New Bedding

Hadley Keller
Photo credit: Annie Selke

From House Beautiful

Do you fancy yourself a bit of an amateur florist? Eager to experiment with some grocery store-bought blooms? Well, good news: It could earn you a set of new luxury bedding—or a slew of other home goods from Annie Selke.

Today, the company is launching a new Instagram challenge, where fans are encouraged to post photos of the arrangements they make from simple, grocery store blooms and tag them with the hashtage #annieselkechallenge for the chance to win $500 to use towards the company's sumptuous bedding, rugs, and more.

"We believe in the power of flowers, and wanted to do something life-affirming for our online community," explains company founder Annie Selke. "In the last week, we’ve donated 320 yards of fabric to workrooms making masks for health care workers and delivered food to our local hospital to show our support of the staff there, but this allows our entire community to brighten the days of people they care about but can’t see. Our homes are our everything right now, so our mission to Bring Happy Home feels as essential as ever."

We couldn't agree more! Interested? Here are the details:

Each week, we’ll choose a winner to receive a $500 gift card to use towards new bedding (or whatever their home is craving right now – from indoor/outdoor rugs to grasscloth wallpaper.)

The details:

Join the Annie Selke Flower Challenge for a chance to win a $500 gift card! #AnnieSelkeChallenge

  1. Add flowers to your grocery list, and transform them into something fabulous.
  2. Share the bouquet with us #AnnieSelkeChallenge
  3. Tag a friend who could use a virtual pick me up!

No limit on entries. Winner chosen weekly. Open to US + Canada residents only. Must be 18 years or older to enter. Not associated with Instagram.

Ready, set, arrange!

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