Advertisement

Here’s What Podcast Listeners Are Tuning Into During the Pandemic

After experiencing a slight downturn at the beginning of the pandemic, podcast listenership is back on the rise and industry executives say the demand for children’s and family programming, in addition to news and information content, has long since rebounded. Each panelist on TheGrill’s Thursday Power of Podcasting panel said their company noted a shift in March at the beginning of the pandemic in the way people listen to podcasts, but that demand for the audio remained relatively stable — and in some categories, increased. “We’ve seen a pop in family and kids listening. It’s a way to be together as a family and consume something new,” said Rachel Ghiazza, head of U.S. content at Audible (the panel’s presenting sponsor). Also Read: Why the 'Pandemic-Proof' Podcast Ad Industry Still Has Room to Grow Jes Wolfe, chief executive of female-focused entertainment company Rebel Girls, said her company’s seen a 10% spike in listenership in its kids and family podcast categories. “Our use case has changed — people used to be listen in the car with their kids on the way to or from school — it’s now become a screen-free (entertainment) alternative, if you don’t want your kids watching video all...

Read original story Here’s What Podcast Listeners Are Tuning Into During the Pandemic At TheWrap