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When M&S first launched Percy Pig in 1992, few could have predicted its impact on British culture, with approximately 10 Percy Pig sweets sold every second.
What started as a selection of pig-shaped gummy sweets has evolved into an iconic brand of t-shirts, pyjamas, toys, bedding, cutlery and more.
Now, the nation's favourite pig is back with a brand new outfit just for dogs.
It's a fun way to dress up your dog (as long as he or she is willing) and it comes in three sizes - a small, medium and large. A small costs just £8, while a medium costs £10 and a large is only £12.
The hooded jumper features an embroidered face, plush ears and a curly tail, and is made with added stretch for comfort.
Like other Percy accessories, the outfit is likely to be a hugely popular amongst fans of the pig.
Last September, the high street retailer launched a giant Percy plush toy and sold a staggering 10,000 toys in a single day in the days leading up to Christmas.
Percy has also become a social media sensation.
He routinely features on M&S' TikTok page @mandsfood, with a video of Percy meeting Colin the Caterpillar reaching over 1.2 million views and 284.1k likes on the app.
Fans can also enjoy his Instagram page, @official_percypig, where he interacts with fans and showcases his latest launches and competitions.
Buy it: Percy Pig™ Dog Outfit | £8- £12
As well as the new outfit for dogs, the retailer has launched a Zombie Percy Gift Bag for Halloween.
With a hollow chocolate zombie Percy Pig, Pumpkin Percy sweets and the lovable Percy plush, this is the perfect gift for a Percy fan this October.