STORY: Bob O'Donnell, president of Technalysis Research, said the announcements - while incremental - met the demands of Apple's customers.
"I thought it was great. I mean, I think what we saw Apple doing is doing the real meat and potatoes upgrades that people are looking for, refinements to iOS, refinements to Mac OS, refinements to the iPad OS, things that people have been asking for, little things that, you know, grabbed a lot of attention like, oh, fixing a text message that was wrong, you know, in iOS and being able to take a message back, that's also a big deal," he said.
The M2 chip will also power the 13-inch MacBook Pro, which will start at $1,299 and be available next month. Prices are $100 lower for education customers as Apple targets the back-to-school market.
The company introduced some features - like the ability to move from video on your iPhone to your iMac or the ability of the camera system to adapt while you're in screen - that are already present in products by companies like Microsoft and Meta.
O'Donnell said this happens in this industry but what makes Apple different is that it seeks to make small advancements on those products.
"Look, it's a very competitive marketplace. And some of the things that Apple did, I think you could argue, were done by other people before Apple. But that's not the first time that's happened. And what Apple's good at doing is they'll take something that is clearly a good idea that people like and they'll refine it and they'll make it seem a little bit easier than the way the other folks do it. So some of the image recognition things, you know, being able to take that and then put it into the message, that was a cool little addition,” he said.