Peacock has unveiled a “Girls5eva” Emmy FYC plan that includes sending a karaoke bus around the streets of Los Angeles and West Hollywood, and also taking over the marquees of two landmark music venues.
The customized, open-air double-decker “Girls5eva” karaoke bus, part of what creator Meredith Scardino helped dub the “5 Your Emmy Consideration” campaign, will embark next weekend, from Friday, June 11, to Sunday, June 13, noon to 8 p.m. PT both days.
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The karaoke bus will pick up Emmy voters and fans from a central point and travel through Hollywood and West Hollywood as they’re asked to sing songs from “Girls5eva” or tunes from real-life 90s girl groups. Those who grab the mic will be given promo items from the show. The karaoke bus is also timed to Pride events this weekend.
Meanwhile, Peacock has also taken over the marquees for Los Angeles’ Wiltern Theatre and El Rey, both on Wilshire, to promote “Girls5eva.” Also, all of the posters around the venue include “Girls5eva” branding and highlight the cast. The streamer notes that both venues are in high-traffic voter areas.
“There are so many of these iconic venues around Los Angeles that have a rich history and have unfortunately been dark since the start of the pandemic,” said a spokesperson. “We loved the natural tie-in with the music elements of the show and it was also nice to know that we were supporting these venues in a small way after a tough year. We wanted nothing more than to see those marquees back up in lights. And leaning into the tone of the show, it felt like exactly how the group ‘Girls5eva’ would see their name in lights again.”
The ideas were conceived and executed by the Peacock originals publicity and awards team.
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