Paramount is making moves ahead of the launch of Paramount+ with Showtime. The major media company has announced two executives in key positions of its streaming division: Michael Engleman and Puja Vohra.
The company said Monday it will be combining its marketing and data teams. This new division will now be titled the Paramount Streaming Data and Marketing Group with Michael Engleman serving as CMO for Paramount+ Domestic and Showtime and Puja Vohra EVP of Consumer Marketing for Paramount+ and Showtime. As such, Engleman will oversee the consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for the U.S. Before this role, Engleman was the CMO and Global Brand Director for Showtime. He also worked as CMO for TBS and TNT.
In Vohra’s new role, she will oversee brand, media and program marketing for the soon-to-be-rebranded Paramount+ with Showtime. Vohra most recently was the EVP of Marketing for Showtime. Prior to that, she was the CMO for BSE Global, a role that included directing the marketing, creative and digital efforts for the Brooklyn Nets and Barclays Center. She also directed all marketing, creative and digital efforts for truTV.
Engleman is based in Los Angeles and will report to Paramount EVP Domenic DiMeglio. Vohra is based in New York and will report to Engleman.
In January, it was announced that Showtime would be rebranded and rebundled so that it would be included with Paramount+. This shakeup has already led to multiple show cancelations, including those of “American Gigolo,” “Let the Right One In” and “Three Women,” which was later rescued by Starz. As big as this shift may be, it’s not entirely surprising. Last October, Showtime experienced shakeups int he wake of former head David Nevins’ departure.