PacSun Gets an A$AP Makeover With the Rapper’s First Collection as Guest Artistic Director

·3-min read

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A$AP Rocky’s first collection as PacSun’s guest artistic director is finally here — and it’s chock-full of the rapper’s love for funky patterns, vibrant hues and overall edge.

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The capsule collection is in collaboration with the footwear and apparel brand Vans and sports heritage brand Russell Athletic. The collection includes pieces ranging from reworked sneakers (like these black-and-white flame Old Skools) to sweatshirts, t-shirts and sweats. It’s the first of many collaborations A$AP will oversee as their first-ever guest artistic director, a job that he’ll old for the next 18 months and will also see him help with brand campaigns and in-store activations.

“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” A$AP Rocky said in a statement posted to their website. “Together with PacSun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”

Courtesy of Pacsun
Courtesy of Pacsun
Courtesy of Pacsun
Courtesy of Pacsun

This is far from A$AP’s first foray into the apparel industry. His first partnership with PacSun was for a capsule collection in 2014, and the retail clothing brand has sold A$AP Worldwide merchandise in the years since. The 32 year-old rapper first made a name for himself in fashion by name-dropping designers, such as Raf Simons and Rick Owens, in his first album “Long.Live.ASAP,” before going onto becoming a brand ambassador for Under Armour, where he helped design the SRLo sneaker, and partnering with Guess for a collection in 2017.

You can shop PacSun’s A$AP Worldwide Collection here, but we’ve included a few of our favs below:

White Old Skool Shoes

Courtesy of Pacsun
Courtesy of Pacsun

Vans’ classic Old Skool sneaks gets an A$AP makeover, designed with contrast stitching and flame detailing for a unique look inspired by the rapper’s own edgy style. It’s made with durable canvas and suede uppers, featuring the Vans x A$AP Worldwide label on the tongue.




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$110



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Athletic Rust Graphic Hoodie

Courtesy of Pacsun
Courtesy of Pacsun

This colorful hoodie boasts an orange skull print overlay on top of a purple base. It’s the perfect sweatshirt to wear while lounging in the house or staying cozy while running errands, featuring contrast stitching, a chenille Russell Athletic logo across the chest and a kangaroo pocket.




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$90



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Russell Athletic Black Graphic Sweatpants

Courtesy of Pacsun
Courtesy of Pacsun

Pair your hoodie with matching sweatpants for a full streetwear set. These high-rise sweatpants feature the same skull graphic in different color variations to match the hoodies, with a drawstring waistband and side pockets for maximum comfort.




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$80



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