Oscar Mayer Auctions Off Single Pack of ‘Hot Doge Wieners’ Worth 10,000 Dogecoins
Oscar Mayer, a unit of food giant Kraft Heinz, finally got around to issuing a product that takes advantage of this year’s massive dogecoin hype.
The longtime hot dog maker has put a limited-edition pack of “Hot Doge Wieners” that “comes with the cash value of…10,000 Dogecoins” for sale on eBay.
The company said in a tweet Wednesday that it was only making one pack of the special wieners.
Bidding had reached $3,450 by late Wednesday but ended abruptly before publication. The auction was set to end on Aug. 7 at 7 p.m. UTC. In a subsequent tweet on Wednesday, Oscar Mayer wrote that “You guys really took this to the moon…the link is down but will be up soon!”
At current prices, 10,000 dogecoins would be worth about $2,000.
It was unclear how the dogecoins would be transferred to the winning bidder.
Earlier this year, smoked meat vendor Slim Jim, a unit of Conagra Brands, saw significant increases in customer interactions after embarking on a dogecoin-focused marketing strategy that also helped boost the price of the cryptocurrency.
UPDATE (August 5, 14:28 UTC): Updated with information about the auction in third bullet point.
