OpenAI will reportedly debut its AI-supercharged Google search rival sooner than you think [UPDATED]

 ChatGPT privacy settings.
ChatGPT privacy settings.

What you need to know

  • UPDATED 5/10/2024: OpenAI will reportedly unveil its search engine on Monday 13, 2024, just a day before Google's I/O developer conference.

  • OpenAI might launch a new ChatGPT-powered search engine to take on Microsoft's Bing and Google.

  • The ChatGPT maker has registered a new domain under alongside an SSL certificate.

  • OpenAI's new search engine could potentially challenge Google if it finds a permanent solution to copyright infringement issues.

According to rumors hitting the windmill, OpenAI is reportedly set to debut a new search engine to take on Google and Microsoft's Bing. The ChatGPT maker is slated to make the new product this week during a developer conference.

Google continues to dominate the search market share despite Microsoft's big AI push on Bing. Interestingly, the tech giant's efforts haven't gone unnoticed, with the CEO, Satya Nadella, announcing Bing has surpassed 140 million daily active users during its quarterly earnings call. Nadella attributed part of Bing's success and growth to the company's AI efforts on the platform.

RELATED: OpenAI is poaching Google staffers for its AI search engine team

As it stands, there's little information about the soon-to-launch ChatGPT-powered search engine. However, a Y Combinator Hacker News Community post indicated OpenAI has already registered a new domain under alongside an SSL certificate. It's worth noting that the domain doesn't work and will only direct you to a not-found page.

Per the X (formerly Twitter) post highlighted above, OpenAI CEO Sam Altman is evidently interested in the search engine landscape. As such, unveiling a new AI-powered search engine shouldn't be too far from OpenAI's reach.

But there's one critical issue

OpenAI and ChatGPT
OpenAI and ChatGPT

OpenAI's ChatGPT chatbot is impressive. Some might even argue it's better than Microsoft Copilot. Interestingly, they are based on the same technology, which could boil down to execution.

MORE CONTEXT: What would an OpenAI search engine look like?

A report revealed Copilot's performance was a significant concern for most users who indicated that ChatGPT is way better. However, Microsoft indicated ChatGPT wasn't better; it's just that users aren't using Copilot as intended. The company listed the lack of proper prompt engineering knowledge bundled with user reluctance to upgrade to new software versions or apps.

OpenAI and Microsoft have been slapped with several copyright infringement-related suits over the past few months. Copilot AI and ChatGPT heavily rely on internet sources for their responses. Publishers don't want their copyrighted content used without consent or compensation. The emergence of AI has already revolutionized how users interact with search and has negatively impacted traffic.

That said, if OpenAI can find a way to bypass copyright infringement issues, it will potentially be well on its way to competing with Google on an even playing field. Besides, OpenAI CEO Sam Altman already indicated it's virtually impossible to develop ChatGPT-like tools without copyrighted content.