There Are Only 50 of Breitling's New (and Damn Good Looking) Chronograph Available in the U.S.

Nick Sullivan
·2-min read
Photo credit: Courtesy
Photo credit: Courtesy

From Esquire

If you think Breitling, chances are you think chronograph. The veteran company has a string of illustrious time writers—the literal meaning of the word "chronograph"—amongst its greatest hits since 1884, when these instruments were already being used to time sports events and figure out the vagaries of motoring at 11 mph at the dawn of the automotive age. Functioning as analog computers, with a little know-how, chronographs could do way more nifty calculations than we now give them credit for (or ever use).

Photo credit: Courtesy
Photo credit: Courtesy

The Breitling Special Edition Premier B01 Chronograph here just went up for pre-order in limited numbers (100 in the UK, 50 in the USA) with Watches of Switzerland, as well as Mayors. The Premier dates back to the 1940s, but it doesn’t look it. The original styles managed to cram a heap of useful information, including two or three subdials and a tachymeter scale, into a case just 35mm across.

Photo credit: Courtesy
Photo credit: Courtesy

Something of the clean flavor of their innovative design language lives on in the much bigger 42mm case. The blue accent "panda dials" and chapter ring give a bright modern touch, matched with a blue alligator strap, while the silver dial adds a further sense of luxury. The watch is a certified chronometer, which means it has been independently verified to a greater degree of accuracy than regular chronographs watches by COSC, aka the Contrôle Officielle Suisse des Chronomètres.

Watches of Switzerland, as the name suggests is based in, er, London where it has been the leading UK seller of high-end wristwatch brands since it opened its doors in 1924. The retailer expanded big time into the US market in 2018, with three multibrand stores (two in New York and one in Las Vegas) as well as an extensive chain of Mayors Jewelry and watch stores in the southeast. The watch is available for preorder now.

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