How ‘The Office’ Is Already Paying Off for Peacock

Tim Baysinger
·1-min read

“The Office” already appears to be paying off for Peacock, especially the decision to put the majority of the former NBC comedy’s episodes behind the new NBCUniversal streaming service’s paywall. According to data from data firm Antenna, “The Office” drove the highest amount of sign-ups for one of Peacock’s two paid subscription offerings in the service’s short history. That was about 3.9 times the amount who signed up compared to the average December weekend. Peacock makes the first two seasons available for free subscribers, while Seasons 3-9 are behind the paywall. Not only that, through the first two weeks after the Jan. 1 debut of the show on the service, Peacock saw a 9% increase in the number of subscribers for its commercial-free tier compared to the month of December. Peacock offers both an ad-supported paid option for $4.99 a month, while the commercial-free plan runs $9.99 a month. Also Read: How Cinedigm Turned to Bob Ross to Compete Against the Streaming Giants Overall, Peacock has 33 million sign-ups, including those who choose the free option, as of the end of 2020. NBCU does not break out how many of those 33 million are paying subscribers. To give an idea...

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