There’s Nothing Virtual About Red-Hot Sundance Sales

Beatrice Verhoeven
·1-min read

The 2021 Sundance Film Festival is off to one of the fastest, most acquisition-heavy starts in history — with lots of presales, big buzz around documentaries and one record-shattering $25 million sale so far. “The market is going strong and films are selling faster and sooner this year,” one top sales agent told TheWrap. “That’s partly the result of the efficiency of the festival, where we can screen the films quicker for buyers. The number of people we get to screen films for is so much higher and it’s faster and easier.” “It’s going really well,” Josh Braun, co-founder of the hybrid sales, production and distribution company Submarine, told TheWrap. “At any normal Sundance, you often get to Sunday night and you evaluate what the market looks like and, traditionally, you feel like this dam is about to burst and all the announcements come Monday and Tuesday. This year, it’s different, in that all the premieres will have happened at the end of tonight.” In the past four days, Sony Pictures Classics picked up the documentary “Jockey,” Neon made a seven-figure deal for the animated documentary “Flee” and bought the Alvin Ailey doc “Ailey,” and Apple broke festival sales records...

Read original story There’s Nothing Virtual About Red-Hot Sundance Sales At TheWrap