How Nickelodeon Plans to Stock Up on ‘SpongeBob SquarePants’

Tim Baysinger
·1-min read

Disney+ has Marvel and Star Wars. HBO Max has DC Comics and a whole bunch of Warner Bros. film premieres. To crash the streaming party, Paramount+ is bringing … “SpongeBob SquarePants”? Paramount+, ViacomCBS’ beefed-up version of CBS All Access, debuted March 4 with not one but two projects based on the popular Nickelodeon cartoon: “The SpongeBob Movie: Sponge on the Run,” the brand’s second feature adaptation; and “Kamp Koral,” the first spinoff TV series that follows SpongeBob and his friends during their summer camp days. Brian Robbins, president of Nickelodeon, “SpongeBob’s” longtime home, spoke to TheWrap about the multiplatform play for the anthropomorphic sea sponge and his fellow underwater friends: “We’re fortunate enough to be able to feed both mouths in this case. That’s just one example of how our strategy unfolds.” Also Read: Too Many Superheroes? How Streaming Hopes to Avoid Franchise Fatigue Along with “Sponge on the Run” and “Kamp Koral,” Nickelodeon is developing a second spinoff starring Bill Fagerbakke’s Patrick Star character for its own channel. “Kamp Koral” was initially developed for Nickelodeon, before ViacomCBS’ Paramount+ plans were known. That, along with fellow animated series “Star Trek: Prodigy,” where then shuffled over to the new streaming service...

Read original story How Nickelodeon Plans to Stock Up on ‘SpongeBob SquarePants’ At TheWrap