Britain's Next raised its full-year profit outlook for the fifth time in 10 months on Thursday (January 6).
It comes after the fashion retailer beat guidance for sales in the run-up to the holiday period.
Next said full-price sales rose 20% year-on-year over the eight weeks to December 25th - around double previous projections.
The company now forecasts a full-year pretax profit of $1.1 billion - up from a touch over $1 billion.
Next was helped by a strong online performance, which more than offset another fall in store sales.
Online sales rose 45%, while retail sales in the UK and Ireland fell just over 5%.
Next has performed well during the health crisis.
A long-established online operation has helped the firm during a disrupted two years.
Rivals with weaker online business have seen a large fall in sales.
Others like Topshop-owner Arcadia and Debenhams have gone broke.
Next now guides that full-price sales will rise 7% for the 2022-23 year compared to a year before.
It also sees price rises in the coming 12 months, due to higher freight rates and manufacturing costs.