Newsletter Wars: Facebook and Twitter Take Aim at Substack
The fight for newsletter supremacy is officially on, with Twitter and Facebook recently unveiling new features that, just by launching, threaten the supremacy of Substack, the reigning king of the industry. Despite the tech giants’ built-in advantages, though, professional newsletter writers tell TheWrap it’ll be difficult to unseat Substack as the go-to platform for reaching readers through their inboxes. One key factor working in Substack’s favor? Only four years after its founding, the company has already become synonymous with the term “newsletter” — and that’s a big deal for writers. “Substack has a prominent first-mover advantage,” Mark Stenberg, a media reporter with AdWeek and author of the Medialyte newsletter, told TheWrap. “It’s almost become you say, ‘I have a Substack,’ and people know what it means. It just owns this nascent newsletter renaissance.” Verizon Media reporter Kelsey Weekman agreed. The 27-year-old New York City-based writer covers TikTok and other youth culture trends at her day job, but looking for a space to expand on those topics in a more informal fashion, Weekman launched her Substack newsletter OK Zoomer back in February. For Weekman — who’s been writing newsletters since her college days at UNC Chapel Hill — the switch from...
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