Netflix’s Slice of US Subscription Streaming Pie Has Shrunk 19% in 2 Years | Chart

·1-min read
Netflix’s Slice of US Subscription Streaming Pie Has Shrunk 19% in 2 Years | Chart

A rising tide lifts all boats — but in Netflix’s case, that may not be such a good thing. As more big-name streaming services have hit the scene over the last two years, Netflix’s dominance over the U.S. subscription video on-demand market has taken a big hit, according to new data shared by research firm Antenna. The key takeaway from Antenna’s data: Netflix accounted for 29% of all paid streaming subscriptions in the U.S. by the end of June — down 19% from Q2 2019. Netflix’s dwindling slice of the American streaming pie comes after the launch of newer services, like Disney+ and NBCU’s Peacock, and have cut into Netflix’s first-mover advantage. The chart below, courtesy of Antenna’s latest Quarterly Growth Report, gives a better look at the American SVOD market: Does this mean Netflix is on the verge of going the way of short-lived Quibi? Of course not. But there have been small signs the streaming heavyweight’s stranglehold at home is loosening. For only the second time ever, Netflix recently reported it lost North American customers during the last quarter — 400,000, to be exact during Q2. (The company added 1.5 million subscribers, mostly from Asia, during the quarter.)...

Read original story Netflix’s Slice of US Subscription Streaming Pie Has Shrunk 19% in 2 Years | Chart At TheWrap

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting