Nestle brings vegan shrimp to plant-based market

These are Vrimps, or vegan shrimps.

And here we have plant-substitutes for eggs.

You can scramble them, put them in a sandwich or even in a pancake mixture.

Nestle has launched the plant-based substitutes,

hoping the products will help them crack into the fast-growing vegan market.

Branded Garden Gourmet vEGGie in Europe, the egg-copycat contains soy protein and omega-3 fatty acids…

and closely mirrors the taste, nutrition and performance of the real deal, according to Chief Technology Officer, Stefan Palzer.

"Now, look, there are indeed some egg alternatives in the market, but we think we have a very favorable ingredient list. We have only five ingredients in this product. If you look at it, it's canola oil, it's soy protein, then you have natural flavour, then you have carrot juice extract - so a very natural ingredient list - and protein content, which is close to egg."

"We want to be as close as possible to the animal-based version because then it's much easier for people to switch to this type of products."

Palzer said the substitute eggs and shrimps took less than a year to develop.

Following on from its tuna substitute launched in 2020, both new products will initially have a limited launch in some European markets, including Switzerland.

"Obviously, we spotted the opportunity in the market. You see the consumers are moving there, driven by health concerns, driven by concerns about sustainability, animal welfare, and then, like I said, this social aspect. So the market is going there. As a company, obviously, you want to go there as well. And then you have also this perfect fit with our strategy, which is good for you and good for the planet. These plant-based products, they are good for the people, they have these health benefits, but also having sustainability and animal welfare benefits."

"And you see now many families where the meat consumption is decreasing, because you don't want that you cook for each one separately. It's sort of mission impossible sometimes in those families, and it's more fun to enjoy the same dish and to discuss how good it is, and what can be improved, and a bit of history behind it. So we see that consumption habits in families are changing."

Nestle launched its first plant-based burgers in 2019, about three years later than U.S. industry pioneers Beyond Meat and Impossible Foods.

Those products have seen double-digit sales growth, according to Chief Executive Mark Schneider.

But last year, Nestle's sales from plant-based products were just 200 million Swiss francs – about $216 million – a tiny fraction of its total sales of 84 billion francs.

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