NBC’s 2021 NFL Kickoff Game Grows Audience 20% From Last Year

·1-min read
NBC’s 2021 NFL Kickoff Game Grows Audience 20% From Last Year

NBC couldn’t have asked for a better way to kick off the 2021 NFL season than Thurday night’s game between the Dallas Cowboys, “America’s Team,” and the defending Super Bowl champions, the Tampa Bay Buccaneers. Piloted by the Tom Brady, widely considered the greatest quarterback of all time, the Bucs came back to beat the ‘Boys 31-29 while at home in Tampa Bay, Florida’s Raymond James Stadium. Yes, there were plenty of reasons to fire off that giant pirate ship’s many cannons. So yeah, NBC easily topped Thursday’s primetime in TV ratings. The broadcast drew in 24.4 million viewers on NBC, making it the most-watched show on linear TV since the Super Bowl in February. When including viewers on Peacock, NBC Sports Digital and NFL Digital platforms, the 2021 Kickoff Game drew a total of 26.0 million viewers, a 20% year-over-year increase. Last year’s NFL Kickoff Game between the Houston Texans and Kansas City Chiefs drew 21.6 million viewers across all platforms. In fact, Thursday’s game ranks as the most-watched NFL Kickoff Game since the New England Patriots hosted the Pittsburgh Steelers in 2015. (That broadcast was watched by a total of 27.4 million viewers and led in to the...

Read original story NBC’s 2021 NFL Kickoff Game Grows Audience 20% From Last Year At TheWrap

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