Nasim Cambron has joined Lionsgate as executive vice president of Worldwide Publicity, overseeing motion picture public relations for the company, JP Richards and Keri Moore, president and co-president of marketing for the Lionsgate Motion Picture Group, announced on Friday.
Cambron, who will report to Moore, will begin her job Nov. 7.
Cambron brings extensive expertise in publicity strategy for consumer tentpole, genre, prestige, specialty, and awards-driven film campaigns. She will oversee a team coordinating earned media on a slate that includes “John Wick: Chapter 4,” starring Keanu Reeves, “The Hunger Games: The Ballad of Songbirds and Snakes,” the prequel to the studio’s nearly $3 billion blockbuster box office franchise, “Now You See Me 3,” to be directed by Ruben Fleischer, “Expendables 4;” the reimagining of “Dirty Dancing,” starring and executive produced by Jennifer Grey; “Ballerina,” which expands the “John Wick” universe with a female-led action thriller starring “Knives Out’s” Ana de Armas, and the next installment in the “Saw” franchise starring Tobin Bell.
“Nasim brings vast expertise and noted publicity success in every kind of film, from tentpole titles to genre pictures to award contenders; with each, we have been impressed with her bold, innovative campaigns that reach each film’s core audience as well as diverse and underserved communities,” Richards and Moore said in a statement. “We know filmmakers are equally confident in her ability to create smart messaging that drives box office, and the respect that she’s earned from press and her industry peers make her an inspiring and thoughtful department leader, communicator, and strategist who will embrace the work and hit the ground running. We’re thrilled to have her on the team.”
Prior to joining Lionsgate, Cambron served as Executive Vice President of Publicity at STXfilms, where, over the course of her tenure with the company,she led publicity campaigns for the studio’s films including “Hustlers,” the “Bad Moms” franchise, “I Feel Pretty,” “Molly’s Game,” “Den of Thieves,” and “The Foreigner,” as well as multi-platform releases such as “Queenpins.” Cambron was also a leader of the studio’s DEI committee, working to implement inclusionary efforts and programs.
Previously, Cambron was a member of Netflix’s film publicity team, where she spearheaded and handled worldwide publicity campaigns including “A Fall from Grace,” Tyler Perry’s inaugural film with the streamer; the critically-acclaimed film “The Half of It,” the Duplass Brothers-produced “Horse Girl,” and the popular “Kissing Booth” series, as well as “The Old Guard” starring Charlize Theron and Michael Bay’s “6 Underground.”
Cambron originally joined Netflix in 2014, helping to launch some of the streamer’s earliest original programming as the platform expanded around the globe. Cambron was responsible for worldwide campaigns on early hit shows including “Narcos,” “Fuller House,” “BoJack Horseman” and “Grace & Frankie.”
Cambron began her career in entertainment in the NBC Page Program, working on hits including “Will & Grace,” “30 Rock,” and “Friday Night Lights” before transitioning into film as a national publicity manager at Universal Pictures, where she was instrumental in launching campaigns for such films as “Bridesmaids,” “Frost/Nixon,” “Rush,” and “It’s Complicated,” as well as “Forgetting Sarah Marshall,” “This Is 40,” “Funny People,” “Neighbors,” “Oblivion,” “Snow White and the Huntsman,” and “Ride Along,” with an emphasis on filmmaker and talent relations.