Nara Smith Shrugs Off 'Tradwife' Theories Surrounding Her Viral ‘Made from Scratch’ TikTok Videos

The model and influencer said she wants viewers to know she is only aiming to "inspire" with her content

Nara Smith, who is widely known for her "made from scratch" TikToks, wants viewers to know she is only aiming to inspire.

With an estimated nine million followers on TikTok, the 22-year-old influencer is best known for videos documenting the daily homemade meals she makes for her three children and her husband, model Lucky Blue Smith.

Specifically, Nara is widely known for making items from scratch, oftentimes in lavish outfits, and sometimes with help from her husband. The hashtag “#easyrecipe” can often be found on her videos, though some users joke that what she does is anything but simple.

in a new interview with GQ, which was published on Wednesday, Aug. 7, Nara said the content she posts to TikTok began “taking off in January.”

“Sometimes we can’t grasp how many people watch our content and our videos," she added.

And more eyes on her content has led to more scrutiny.

Some users believe there is something more to the content Nara creates, with the magazine noting that there are many online theories about her creating what is commonly known as “tradwife” content, which typically promotes conventional gender roles in relationships.

The theories themselves are wide-ranging, with critics claiming her videos promote impossible or toxic standards, while others claim she doesn't do anything herself and has a team of assistants who do the real work.

In reality, Nara said, “it’s just me and Lucky wanting a family and sharing our lives online.”

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“In no way am I saying this is normal or this is something people have to do in order to be a certain way,” she told GQ. “Whether it’s a meal idea, or a home-cooked meal I’ve made my toddler, or my soothing voice, or whatever it is, I just put content out there to inspire people."

She went on to share that overall, she's just making content about the things she loves doing.

“I have fun doing these videos, doing these things and experimenting. Making something from scratch, and knowing what’s in my food," she said. "And I love dressing up. I love doing my makeup and looking put together, and I love cooking in cool outfits. That just became a part of my content that people liked seeing."

However, as the magazined noted, there was a point where the attention her videos were getting raised her to include disclaimers that she wasn't trying to promote the idea that women should take submissive roles at home.

“I view our situation as a big partnership in every aspect of our lives,” Lucky told GG, with Nara pointing out that although she might be making the meals, her husband is the one doing cleanup. "Which I'm grateful for, because I hate that part," she added.

Related: Mom-of-8 Utah Influencer Hannah Neeleman Talks 'Trad Wife' Criticism, Her Ballerina Farm Business and More

Nara and Lucky have been married since February 2020 and recently welcomed their third child into the family, which currently includes two toddlers, daughter Rumble Honey and son Slim Easy. (Lucky also has a daughter, Gravity Blue, from his previous relationship with model Stormi Bree.)

In a video posted after she gave birth, Nara explained why she always wanted to be a young mom. “Growing up, my dad would always tell us that he regrets having kids later in life, so I took that advice and it’s one of the best decisions I could have made,” she said.

But Nara also made it clear, “I know it’s not for everyone.”

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