Musk-owned Twitter means more 'chaos': expert

STORY: Musk has already started firing top executives and has said he plans to cut jobs.

But he tried to calm employee fears that major layoffs are coming and assured advertizers that his past criticism of Twitters's content moderation rules would not harm its appeal.

"I expect to see that there will be quite a bit of advertiser pullback, both in terms of the macroeconomic headwinds as well as concerns relating to the Musk ordeal," Enberg added.