How Much Will the ‘Cannes 2020’ Label Help When There’s No Cannes Film Festival?

Steve Pond

The 2020 Cannes Film Festival isn’t happening. So what was the point of Cannes organizers holding a press conference on Wednesday in Paris to announce the movies that would have been part of the festival if only the festival had happened, which it didn’t because of the ban on large gatherings caused by the coronavirus? And in addition, what’s the point of the #Cannes2020 hashtag that the festival has now bestowed on 56 feature films? Can it really help a film if its poster, advertising and social media bears the name of a festival that didn’t happen? Well, yes. It probably can. “I do think the Cannes logo has great value,” said Kathleen McInnis, a publicist and strategist who represents films at many film festivals, including Cannes. “I think Cannes knows it, too, which is why they insist the logo be placed on every film, even if there is no brick-and-mortar festival this year.” Also Read: 'The French Dispatch,' 'Soul' Make the Cannes 2020 Lineup As Festival Reveals the Movies It Would Have Shown In the first few hours after the announcement of the 2020 Official Selection, Twitter has been bombarded with celebratory tweets on behalf of films that were...

Read original story How Much Will the ‘Cannes 2020’ Label Help When There’s No Cannes Film Festival? At TheWrap