Watch: Molly-Mae Hague reveals she named her daughter Bambi

Molly-Mae Hague and Tommy Fury have revealed their baby name and it's already causing quite the buzz.

The couple, who met on Love Island, welcomed their first child, a daughter, last week and shared the happy news on social media earlier this week.

While initially keeping the newborn's moniker under wraps, yesterday evening the new parents posted a photo of their baby girl laying in her nursery with her name, Bambi, lit up in white neon on the wall.

And of course social media had some thoughts on the unique choice.

Some fans were big fans of Hague and Fury’s pick, with one person tweeting: “Why am I obsessed with Molly-Mae naming her daughter Bambi.. It’s kitsch.”

Another added that the name is “so beautiful” while another described the moniker as "unique".

"Bambi is actually a sweet name for a girl," another fan wrote.

But others weren't so keen on the name of choice.

"Molly mae is the prime example of 'Remember you are naming an adult human not a baby' like poor Bambi is gunna [sic] have to go to Starbucks or into an interview or apply for a mortgage one day with that name," one user tweeted.

"Love from Molly-mae, tommy & Bambi ! Did she not think about how that would look in a card. Doesn’t flow," another observed.

"Is Molly-Mae going to do a Kylie Jenner and change Bambi’s name in 12 months time? I think she might," one more pondered.

For most of us, the name Bambi will forever be associated with the tearjerking 1942 Disney film following the adventures of a little deer who loses his mother, but there are some alternative meanings to the name.

In Italian, it comes from the words 'bambino' and 'bambina' which mean 'baby boy' and 'baby girl' respectively.

However, Bambi translates to 'night rain' in Korean and can also mean 'pink' in Arabic.

While some fans did predict the name could surge in popularity thanks to Hague's choice, at the moment the moniker is quite rare.

According to UKbabynames.com the name is ranked 4634th out of a possible 5581 with just four recorded births last year.

Last year, Hague teased that she would be picking a "really, really unusual and a different name" for her little girl, having said that she had the name picked out since she was a young girl herself.

Read more: As unusual baby names surge, 10 unique options for your child

She also hinted that the name might be divisive.

“It’s not made up, it’s totally not made up, I can’t explain it,” she said, continuing: “It’s just not a name that’s ever been used before.

“It’s very, very different and rare and you’re either going to love it or hate it.

“Luckily when I met Tommy and I told him the name I’ve always dreamt of using, he absolutely loved it too.”

The Love Island star added: “It’s a really, really unusual and a different name, I do not know anybody else with the name. I’ve not seen any other girls with the name before, it’s that different.”

How to choose a unique baby name

Sure you can take inspiration from the most popular lists. But, increasingly parents are looking to avoid being one of five Olivias on the pre-school register by opting for a moniker that stands out from the baby naming crowd.

Trouble is, research has revealed this is becoming more and more difficult.

Researchers at the University of Edinburgh say uncovering a unique name for your little one is becoming much harder.

Scientists analysed the names of 22 million people born between 1838 and 2016 (imagine how long that must have taken?!).

Unsurprisingly, they found that trends in naming are linked to historical events, celebrities and those in the public eye and our favourite TV programmes (welcome to the world baby Daenarys!)

While global communication and rising immigration have increased parents-to-be’s exposure to alternative names, the Internet and media access mean these have become common just as quickly.

And so uncovering a unique gem of a name has become a little more tricky.

But there are still some methods to uncover a moniker that's a little more unusual.

Read more: Exa Dark Sideræl and other unique celebrity baby names

Check out the competition

Strum recommends visiting Names.darkergreen.com which shows a name’s popularity over the last 10 years.

“Some names are shown as zero ranked which means fewer than three babies were given that name in any year, which means you’re highly unlikely to meet another child with the same name in the playground,” she says.

Go transatlantic

Many naming trends start in the US, says Strum. “Check out Babynamewizard.com/voyager which captures the up-and-coming name trends – so you know which names to avoid before they cross to the UK.”

Make up your own name

“Popular ways to create your own name include blending syllables from the parents’ names or family members,” Strum advises. “The trend took off in the UK when Katie Price and Peter Andre’s daughter Princess Tiaamii was named after Peter’s mum Thea and Katy’s mum Amy. However, it’s not a style which suits everyone.”

Steer clear of popular culture

And avoid choosing a name from a favourite TV show, film or book. “No matter how obscure the character, others will have the same idea and instead of having a unique name, you may find your choice in the top 100 names for that year,” Strum warns. “Plus, these name choices also tend to date very fast.”

Read more: 2023 baby name trends: Futuristic and 'main character energy' set to take over

Go unpopular

Strum suggests choosing a name nearing the bottom of the popularity cycle. “Know many Beryls, Sues, Pauls or Brendas? Probably not,” she says. “If you want a name which stands out but is still well-known, this is a smart option – and it will come back into fashion eventually.”

Pick something personal

“The city where you first met your partner like Oxford or holidayed like Hudson for New York or a name associated with your favourite colour like Sage or Indigo is another option,” Strum says.

Moniker makeover

Try using letters from your favourite popular name to inspire other more unique choices. “One of my most popular baby name list on YouTube is 'daring alternatives to popular baby names',” Strum says. “So use sounds and letters to inspire you – for example James could become Amos. If you love Olivia; why not choose Verity?”

Read more: Chrissy Teigen reveals sweet baby name for newborn daughter: 'She's here!'

Opt for a theme

“Most people use A-Z baby name books or lists; but during a baby name search it’s important to spend most time finding the theme you love – it could be bohemian girl names, vintage boy names, or one syllable names to suit your last name,” Strum advises.

“Then you can discover more unique and daring names you may not have come across like Fable, Gilbert or short and sweet Seth.”

Research your family history

To unleash some old-fashioned gems. “One of Megan Markle’s ancestors was named Wisdom and doing some digging into your own family tree can see you branch out with a truly unique name which will also carry meaning for your family,” says Strum.