Molly-Mae Hague has revealed she has attempted to distance herself from being a Love Island contestant since she left the villa as a runner-up in the 2019 series.
In a fan Q&A reported by The Sun, the 22-year-old social media influencer revealed she tries not to talk about the reality TV show very much.
Hague and boyfriend Tommy Fury — a boxer and brother of two-time world heavyweight champion Tyson fury — came in second place on the 2019 series, behind Amber Gill and Greg O'Shea.
But now Hague has said she is keen to establish herself outside of her association with the show.
Watch: Molly-Mae having surgery for endometriosis
She said: "I wanted to go back to what I was doing before without that brand of being a Love Islander or just being known for that.
"I definitely have spent a lot of time since I came out of the show removing myself from that stereotype and by doing that I just don't speak about it a lot."
The star was working as an influencer before entering the villa, but has soared in popularity since taking part in Love Island and it is estimated she can now earn more than £10,000 for a single branded Instagram post.
She has just shy of six million followers on Instagram and more than 1.5 million YouTube subscribers.
Hague said she had been asked by fans to comment on the current series of the show and this year's contestants, but has tried to avoid doing so.
She did, however, condemn the abuse received by some of the contestants on social media in the wake of a statement released by Chloe Burrows's family.
Read more: Love Island star Priya receives racist abuse
Hague said: "It made me really sad to see because I imagine my sister and my family could really relate to that and I'm surprised my family didn't do something like that while I was in there because I was pretty bad for the hate."
The latest series of Love Island is due to come to an end on Monday, after having received the most Ofcom complaints in the show's history.
Watch: Molly-Mae Hague reveals why she had lip fillers removed