Is MGM Really for Sale or Just Testing the Market?

Diane Haithman
·1-min read

Is MGM really for sale, or is the studio just looking to boost its value at a time when disruption has roiled Hollywood? An insider confirmed that the movie studio, which has a market value of about $5.5 billion, “is in play.” The Wall Street Journal, which broke the news on Monday, reported that MGM has hired Morgan Stanley and LionTree LLC to launch a formal sale process. But entertainment industry watchers are divided over whether the storied studio will go through with a sale as the streaming competition is at a fever pitch, or is instead looking to increase the perceived value of its individual assets, including the lucrative James Bond franchise. The timing is certainly fortuitous, as entertainment conglomerates and tech players are expanding into the streaming space, and could help drive up the value of MGM. Of particular interest to buyers: a library of 4,000 film titles and 17,000 hours of TV programming that includes the “Rocky” movie franchise and the Emmy-winning “The Handmaid’s Tale.” “It’s all-out streaming wars now, and exclusive content is the primary differentiator and marketing calling card,” said Peter Csathy, founder and chairman of Creatv Media, an entertainment and technology M&A advisory firm...

Read original story Is MGM Really for Sale or Just Testing the Market? At TheWrap