MEE SUDIN LEVERAGES ON SOCIAL MEDIA, TECHNOLOGY TO BOOST ITS BUSINESS

RASHIDAH ABD RAHIM

MELAKA, March 22 (Bernama) -- The effective use of social media as a platform for product promotion and sales growth has had a positive impact on the Mee Sudin vegetable noodle brand.

Mee Sudin Food Industry founder Siti Jamilah Mahful said as a small-scale entrepreneur, she needs to ensure the promotional content and posts shared regarding the brand on the Mee Sudin’s Facebook (FB) and Instagram (Ig) accounts are creative and attract the attention of social media users as well as clients.

The 35-year-old, who was involved in the health product industry before starting her noodle business in 2016, said frequent updates on the social media, especially on the production of the noodles, shipments to clients and interesting programmes for clients, also contributed to the growth of Mee Sudin.

Siti Jamilah was a participant in the Perkhidmatan e-Dagang Setempat (PeDAS) programme in October last year. The programme is a nationwide initiative implemented by the Communications and Multimedia Ministry through its agency, Malaysian Digital Economy Corporation (MDEC).

"I was already promoting Mee Sudin through FB and Ig before participating in PeDAS, but I have since learnt about using enhancements and the right techniques to manage social media, which has led to positive results in terms of customer or follower response along with higher demand,” she told Bernama at the Mee Sudin manufacturing premises at Laman Niaga Majlis Bandaraya Melaka Bersejarah in Ayer Molek, here, recently.

Previously the company produced only 50 to 60 packets of fresh noodles (mee basah) daily, but now it has to churn out at least 100 packets a day if it wants to meet demand.

"Within the next six months I aim to produce about 2,000 packets a month,” she said.

Siti Jamilah said through the PeDAS programme, she has also gained e-commerce knowledge to increase and diversify the sales channels via online sales platform Shopee.

She said PeDAS also assists entrepreneurs to identify the business direction and outlook and she learned about projected production volume, target markets and a more comprehensive use of technology in producing the noodles.

“At present, the production utilises two mixers and semi-automated noodle makers, and I hope a more modern and hi-tech machine can be used in the future,” said the entrepreneur who began her business at home before relocating to commercial premises in 2018.

The Universiti Malaysia Pahang graduate said another of her achievements was learning to produce the noodles in dried form in order to market the product to more states besides Melaka, Penang, Johor, Kelantan, Terengganu and Sabah.

On the idea to produce the vegetable noodles, she said she got the recipe from her sister-in-law Adiah Gusi, 40, while the product’s name was based on her late father Mahful Yamin’s nickname among those who knew him well, Wak Sudin.

Mee Sudin’s fresh and dried noodles come in three flavours -- spinach, carrot and gourd -- and are sold for RM3.50 and RM5 per packet, respectively.

The PeDAS programme is carried out nationwide through 10 Rural Internet Centres (PIDs) to galvanise digital transformation among micro and small and medium enterprises (MSMEs) in rural areas, in line with the rapid development of the e-commerce industry.

With its slogan “One Click, A Million Opportunities”, PeDAS is now available at PIDs which serve as one-stop centres to offer opportunities and space for MSMEs to hone their skills in e-commerce. 

-- BERNAMA

 

TAGS: MDEC, E-commerce, SME, Social media, Mee Sudin Food Industry, Noodles