‘The Marvels’ Amiss With $110M Global Opening; Lowest Ever For Disney MCU Offshore & WW – International Box Office
UPDATED: Disney/Marvel’s The Marvels has, as we expected yesterday (see below), come in with the lowest start ever for a Disney MCU title worldwide and internationally. The $110.3M global launch estimate includes $63.3M from the international box office in 51 material markets, and $47M from domestic.
There’s some not so bad news in that The Marvels opened No. 1 in all material markets (although Universal is calling Five Nights at Freddy’s higher in admissions in its France opening, including and excluding previews, and outside local fare – ie India has a big movie this weekend in Tiger 3 which is on a different rollout plan).
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China, as expected, came in really low. It’s curious that there is still no Maoyan audience score, but the Douban critics thrashing (5.4) is clearly not helping. Nevertheless, the market was tops for The Marvels with $11.7M for the launch, followed by the UK ($4.3M), Indonesia ($3.7M), Korea ($3.5M) and France ($3.1M).
In IMAX, The Marvels grossed $10M global, including $3.6M from offshore.
Meanwhile, in India and for the Diwali holiday, Tiger 3 got going today. We expect the Salman Khan thriller to play well throughout the week and will update with grosses as they become available. ComScore has the weekend at $11.5M global.
In holdovers, Universal/Blumhouse’s Five Nights at Freddy’s saw a 62% drop in overseas holdovers this third weekend, but still has game, adding another $15.4M to reach an international cume of $124.7M from 76 markets total. That puts it above Smile offshore. The global cume is now $252M and it’s the biggest Blumhouse title ever in 35 markets including Mexico, Brazil, Argentina and Poland.
France was new this session with $3.7M to deliver the best Blumhouse opening ever and the top horror start of the year.
The Top 5 markets to date are Mexico ($19.5M/biggest Blumhouse film of all time), UK ($12M), Brazil ($9.2M/biggest Blumhouse film ever), Australia ($7.8M) and Spain ($6.5M). Still to come are Korea on November 15 and Japan on February 9.
Martin Scorsese’s Killers of the Flower Moon from Apple, Paramount and Imperative Entertainment saw a slight 47% drop in 65 offshore markets to add $6M for an international running cume of $77.2M and a global haul of $137.1M.
Top 5 here so far are the UK ($11M), France ($10.1M), Germany ($6.5M), Italy ($5.2M) and Spain ($4.8M).
MISC UPDATED CUMES/NOTBALE
Paw Patrol: The Mighty Movie (PAR): $3.3M intl weekend (65 markets); $124.2M intl cume/$188.8M global
Taylor Swift: The Eras Tour (AMC): $2.5M intl weekend (53 markets); $68.4M intl cume/$240.9M global
PREVIOUS, SATURDAY: Remember the bright shining light that was Captain Marvel when she showed up to shepherd Tony Stark to safety in the first few minutes of 2019’s Avengers: Endgame? Well, judging by this weekend’s projections for Carol Danvers’ latest outing, that light has dimmed. Disney/Marvel’s The Marvels is headed for an estimated global opening through Sunday of $110M-$115M, which would rep the lowest start ever for a Disney MCU title worldwide.
As we noted in our preview, this sequel was already expected to see low returns. With a few days now in its pocket, The Marvels’ projected $80M international box office opening has dipped to the $60M neighborhood. Currently, from what we can see, the Brie Larson-starrer from director Nia DaCosta is at about $25M through Friday overseas.
We are expecting No. 1 starts in almost all offshore markets, and social scores are decent, but there is a lack of urgency surrounding the film. As Anthony has noted, domestic is looking at $47M-$52M. There’s confusion and overexposure surrounding the title which incorporates elements from Disney+ series Ms Marvel and WandaVision, but which, unlike its predecessor, is not benefiting from being something fresh and/or the link between Infinity War and Endgame.
Social scores are slightly better than those of critics overseas. But of course there’s the aspect of actors not having been able to promote until the strike ended on Thursday, and that didn’t help the gottasee factor of rushing to cinemas.
While we had already tempered hopes for China, that market now looks to be coming in under $15M for the three-day weekend, and that’s despite the movie having been given early notice of its approved release. There is no Maoyan score for the moment, but critics are harsh on Douban at 5.4. To be fair, China has proved increasingly tricky across the board.
We’ll have a full update tomorrow.
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