Can Marvel’s ‘Shang-Chi’ Break the Labor Day Box Office Curse With a Big Opening?

·1-min read
Can Marvel’s ‘Shang-Chi’ Break the Labor Day Box Office Curse With a Big Opening?

While holiday weekends from Martin Luther King Day in January to Thanksgiving in November have launched countless box office hits, Labor Day has never been such a launch pad for studios. Studios tend to hold back releasing four-quadrant tentpole films since so many kids are returning to school and many others are hitting the beach one last time. In fact, the record for the largest extended opening weekend on Labor Day weekend is just $30.5 million, held by Rob Zombie’s 2007 remake of “Halloween.” But thanks to the slate shuffling forced by the pandemic, Disney and Marvel Studios will try to buck that trend this weekend with “Shang-Chi and the Legend of the Ten Rings.” The film is expected to pull in roughly $40 million over the four-day holiday weekend — which would break that decade-old record. Although that’s well short of the $80 million three-day opening for Marvel’s “Black Widow” back in July, it would be the largest opening weekend for any film released since then. “Shang-Chi and the Legend of the Ten Rings” (Disney/Marvel Studios) Of course, “Shang-Chi” faces some obstacles that didn’t affect “Black Widow,” which starred longtime franchise star Scarlett Johansson in her first standalone feature....

Read original story Can Marvel’s ‘Shang-Chi’ Break the Labor Day Box Office Curse With a Big Opening? At TheWrap

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