Despite the ongoing COVID-19 pandemic, Marriott International continues to expand its presence in Malaysia.
The American multinational hotel chain operator is set to open two new hotels – Fairfield Kuala Lumpur Jalan Pahang as well as Four Points by Sheraton Desaru in Johor – in the fourth quarter of 2021 (Q4 2021), reported The New Straits Times (NST).
Marriott International has partnered Johawaki Holdings Sdn Bhd for Fairfield Kuala Lumpur, which is the second property under the Fairfield by Marriott brand to open within the country. The first, Fairfield by Marriott Bintulu Paragon, opened in December 2019.
JH Hospitality Sdn Bhd, a fully-owned subsidiary of Johawaki, is developing Fairfield Kuala Lumpur at a cost of RM85 million. The 186-room hotel occupies an 8,000 sq ft site located next to Grand Seasons Hotel.
In January 2018, JH Hospitality entered into a hotel management agreement with Marriott International for the 14-storey business hotel.
For Four Points by Sheraton Desaru, Marriott International partnered SKS Group.
In February 2020, the American hotel operator entered into an agreement with Continental Management Sdn Bhd, which is a member of the SKS Group, to set up Four Points by Sheraton Desaru this year. The 311-room hotel will be located near major attractions in Desaru, such as a 45-hole championship golf course.
The agreement will see SKS refurbishing and converting its existing 311-room Amansari Residence Desaru property into Four Points by Sheraton hotel.
In an interview with Bernama, Rivero Delgado, Marriott International’s Vice-president for Singapore, Malaysia and the Maldives, shared that while the pandemic has affected the hotel business, it has not prevented the group from innovating, adapting or expanding its business.
“In a year unlike any other, our ability to remain nimble has been crucial as we navigate through an unprecedented time in history. Amidst a global pandemic, we are driven to continually challenge the status quo and anticipate our customers’ changing needs with new brands, new global locations, and new guest experiences,” said Delgado during the interview.
“We needed to readjust our business strategies and evolve our business priorities. People will want options that are closer to home, more affordable, and health and safety are and will be paramount.”
Delgado explained that the expansion plans within Malaysia are mapped out based on these anticipated needs.