Why these M&S midi dresses are destined to sell out in no time
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M&S' new spring/summer dress offering is definitely a sight to behold at the moment.
Not only has the brand just released a new collection of 15 dreamy dresses with London-based label, Ghost, but its own M&S designs are also flying off the virtual shelves.
One style in particular is selling super fast this week, and it may have something to do with its resemblance to a number worn by the Duchess of Cambridge last year.
In June 2020, the 39-year-old royal wore the Printed Yoke Midaxi Waisted Dress from M&S for a virtual online assembly for Oak National Academy.
Drumroll please... 🥁🥁🥁
This week, we're absolutely thrilled to have The Duchess of Cambridge leading our assembly with @tes on kindness ❗️❤️👫
With help with from some special guests from @WaterlooPA 🤗
Don't miss it this Thursday at 10am!@KensingtonRoyal @Place2Be pic.twitter.com/p0iSvxVpGU— Oak National Academy (@OakNational) June 17, 2020
The royal-approved £39.50 number was immediately a hit and sold out fast.
M&S has never restocked the Printed Yoke Midaxi Waisted Dress, but the British brand has now brought out new midaxi styles for 2021, which feature a similar silhouette.
The Floral Frill Detail Midaxi Waisted Dress holds many similarities to the dress worn by Kate, featuring a similar elegant midaxi length, cuff detailed sleeves and floaty skirt.
Buy it: Floral Frill Detail Midaxi Waisted Dress | £49.50 from Marks and Spencer
There's also the Ditsy Floral Round Neck Midi Waisted Dress, which features a similar flattering waist detail and flared skirt - it also costs a more affordable £39.50.
Buy it: Ditsy Floral Round Neck Midi Waisted Dress | £39.50 from Marks and Spencer
M&S has also created a new V-neck midaxi design, which has been elevated with button-up and ruffle details.
Buy it: Floral V-Neck Midaxi Waisted Dress | £49.50 from Marks and Spencer
The reviews for the new-in numbers are full of praise: "This dress is a great shape and flattered my plus size body well" said one happy shopper about the Floral Frill Detail Midaxi Waisted Dress.
While another review reads: "An easy to wear summer dress that looks a lot more expensive than it actually is. Very pleased."
The dresses come in UK dress sizes 6 to 24, but sizes are already selling out fast.
Whether you pair these dresses with a denim jacket for a picnic date, or heeled wedges for a garden party, the versatile numbers are bound to be a great new addition to your summer wardrobe.
Watch: Yahoo! Style UK recreate the Duchess of Cambridge’s style transformation over the years