MARII, ARUS JAYA, PERODUA COLLABORATE TO DEVELOP DIGITAL SHOWROOM

ZARUL EFFENDI RAZALI

KUALA LUMPUR, Nov 23 (Bernama) -- The Malaysia Automotive, Robotics and IoT Institute (MARii), Arus Jaya Automotive Sdn Bhd and Perodua is collaborating to develop a Smart Sales and Service digital showroom in Kota Kinabalu, Sabah.

In a joint statement today, it said the digital showroom will be the first of its kind in order to transition towards enhancing digitalisation of the aftermarket sector.

“The digital showroom serves as a platform to enhance business operations and customer purchasing experience through the adoption of digital technologies and services in Sabah.

“The showroom will utilise elements of Industry 4.0 such as Big Data Analytics, Internet of Things and cloud-based services to transform the way aftermarket services are conducted, allowing for a seamless, interactive and immersive experience for customers while reducing operational costs for business owners,” it said.

MARii's chief executive officer Datuk Madani Sahari said the digital showroom is a game changer for the sales, service and aftermarket sector.

“This initiative will transform the sales scene of the industry, allowing business owners to reduce operational costs by eliminating the need to invest in a high number of showroom display models while  maximising the choices offered to the customer,” he added.

-- BERNAMA