Marie Kondo’s New Line for The Container Store Will Surely Spark Joy

Melissa Feldman
·2-min read
Photo credit: Courtesy The Container Store x KonMari
Photo credit: Courtesy The Container Store x KonMari

From Good Housekeeping

A new year beckons, and with it a longing to clean up the mess. Decluttering expert Marie Kondo — of sparking joy fame — became an overnight sensation after publishing her 2014 bible The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing.

This month the Netflix star, writer and consultant is launching The Container Store x KonMari, available now online and in stores on January 15. The collection features more than 100 sustainably sourced products — including hangers, drawer organizers, trays, containers and canisters — that are intended for the kitchen, closet, desktop and kids’ rooms. Produced from bamboo, ceramic, recycled fiberboard and wood certified by the Forest Stewardship Council, the items are designed to encourage a tidy and joyful home.

When explaining her famous organizing principal — the KonMari Method — Kondo stresses not sorting belongings by room, but by category, starting with clothes, then shifting to books, papers, miscellaneous and, lastly, sentimental items.

Photo credit: Courtesy The Container Store x KonMari
Photo credit: Courtesy The Container Store x KonMari

Her approach — with its central tenet of keeping only those things that speak to the heart and discarding items that no longer “spark joy” — has legions of followers around the world. Kondo encourages everyone to “thank” their possessions for their service before letting them go.

Photo credit: Jay Newby / The Container Store x KonMari
Photo credit: Jay Newby / The Container Store x KonMari

“Once you store the items that spark joy in these storage solutions,” says Kondo of her new organizing line, “it is my hope that the items themselves will become happy, and through that happiness, fulfill the lifestyle we envision for ourselves.”

Photo credit: Jay Newby / The Container Store x KonMari
Photo credit: Jay Newby / The Container Store x KonMari

Several items, including the Shoji Bamboo Collection, a series of desktop and closet storage boxes, take inspiration from shoji, traditional Japanese wooden sliding doors with translucent paper.

Photo credit: Jay Newby / The Container Store x KonMari
Photo credit: Jay Newby / The Container Store x KonMari

“I am so proud of what we have created, and am thrilled that we were able to infuse aspects of my Japanese heritage into the collaboration,” she says. “Instead of having a lot of storage solutions or single-use items or temporary materials, my hope is that this collection will help people cherish not just the items they decide to keep, but also these storage solutions and use them for a very long time.”

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